360BrandVision Introduces 3D Computer-Generated Holograms

Posted on 12 November 2008

Cheoptics360

360BrandVision is a company which offers 3D holograms for the first time in their history. It’s very important as this technology could bring limitless applications, and advertisers will be very pleased to know that they will have the possibility to present their products in 3D suspended holograms at live events.

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The world of entertainment will be changed forever thanks tot his technology as it will be a pleasure to watch such applications. 3D holograms will grab the attention no matter what, and people actually experienced something very similar on CNN election night.

“What people saw was the illusion of a life-size, video hologram that was created using post-production special effects. HD cameras and video software can be used to convincingly create a hologram that can be seen on television monitors, but not in real life. 360BrandVision’s revolutionary Cheoptics360 display systems actually let you create the illusion of 3D holographic video images suspended in midair,” said Aaron Adjemian, VP of marketing at 360BrandVision.

Not being able to create a hologram in real-life is a problem, but Nick Vilardell, VP of business development and co-founder of 360BrandVision, says that “it’s just a matter of time before we are able to project true 3D holograms and it’s going to change our world.”

“The applications are so wide-ranging that we know we are just at the tip of the iceberg with this technology,” he added.

Like aforementioned, the 360BrandVision consists of Cheoptics360 display systems which can measure 2×2 ft but they can be as big as 15×15 ft. On these displays, viewers will see computer-generated holograms from 360 degree angles.

3D holograms were first introduced in Europe by viZoo (360Brandvision is a licensed reseller of viZoo) and their technology attracted many customers like Lexus, Vodafone, MTV, Adidas, Microsoft, and Sprint, and the company says that it was welcomed by the public. ViZoo is looking now to use this technology in education or medical science. Hopefully, we’ll see 3D holograms used in various applications as soon as possible.

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This post was written by:

Dragos - who has written 348 posts on Device Daily.

2 Comments For This Post

  1. dan m says:

    Yes but why are we looking at a 3d rendered image of a hologram? if they really made the thing, lets see it. its a good 3d rendering but really.. look at the back walls. could be a pump and dump tech company stock scam

  2. dan m says:

    oh yea, duh.. right there
    it says THE ILLUSION OF A HOLOGRAM what a joke. not a real hologram, the illusion of one, on tv?

    peace out ;)

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