LG just announced that it will bring a brand-new 27-inch 480Hz QHD OLED gaming display to CES 2024 in Las Vegas, which the company is calling an industry first and a “new era of OLEDS.” This panel was developed by LG Display, so it won’t actually be available for purchase. Rather, the tech will be sold to other companies for use in forthcoming gaming monitors.

480Hz is a blazingly fast refresh rate, and may also be something of a bummer if you bought into last year’s 240Hz displays. This latest OLED monitor boasts QHD (2560×1440) resolution and a response time of just 0.03ms, which LG says is the quickest of “any panel on the market today.”

LG also promises enhanced image quality via the company’s proprietary META technology, not to be confused with that other Meta. This tech incorporates a micro lens array to maximize the emission of light from the OLED panel and minimize external reflections. This should be especially helpful when navigating darker-than-average gameplay environments.

The company says this display emits the “lowest level of blue light in the industry”, at around half the amount emitted by standard LCDs. This is useful to minimize eye fatigue, of course, but also works to reduce flicker.

LG Display says this panel will begin showing up in products during the first half of the year, though partner companies have yet to be announced. This isn’t the only 480Hz panel that LG is showing off at this year’s CES. There’s a new monitor that runs at 480Hz in HD and 240Hz in 4K.

We’re reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.