Le Creuset is releasing a limited Pokémon Collection in July, but it could be hard to catch ‘em all

 June 12, 2024

Le Creuset is releasing a limited Pokémon Collection in July, but it could be hard to catch ’em all

The most difficult Pokémon to catch could be on Le Creuset’s new cookware line.

BY Hunter Schwarz

Now here’s a collab no one saw coming. Le Creuset, the French-Belgian cookware brand, has partnered with Pokémon for a pocket monster-themed line of bowls, plates, mugs, and cooking pots.

The cookware collection will include familiar Le Creuset products updated with Pokémon iconography, like a yellow cast-iron Cocotte cooking pot with an illustration of classic Pokémon Pikachu’s tail, and a black Marmite pot with outlines of other original Pokémon like Charmander, Squirtle, and Bulbasaur, on its lid. The base of the yellow kettle is decorated with silhouetted illustrations of Pikachu running.

Le Creuset’s Pokémon Collection will be released in Japan, South Africa, and other regions in Asia and Oceania in two drops, July and November 2024.

Le Creuset is releasing a limited Pokémon Collection in July, but it could be hard to catch ‘em all | DeviceDaily.com
[Image: ©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./Game Freak Inc.]

Outlines of Pickachu, Snorlax, and the three original starter Pokémon—Bulbasaur, Charizard, and Squirtle—are also featured on colored stacking mugs, plates, and rice bowls that come in sets of five. Two plates in the Le Creuset x Pokémon collection depict Poké Balls, which characters use in the Nintendo game to catch and store their Pokémon.

Le Creuset is releasing a limited Pokémon Collection in July, but it could be hard to catch ‘em all | DeviceDaily.com
[Image: ©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./Game Freak Inc.]

Le Creuset is known for setting trends with its colored cookware, and earlier this year it released its first outdoor line. The Pokémon products are just their latest example of cookware collectables.

In a press release, Le Creuset emphasized the Pokémon Collection’s appeal for families with small children; but on the Le Creuset subreddit, adults were interested in getting their hands on them. With the collection’s limited release, one user suggested hiring someone in Japan to purchase items to ship outside of Japan.

It turns out “Gotta catch ’em all” just got a little more complicated.

Le Creuset is releasing a limited Pokémon Collection in July, but it could be hard to catch ‘em all | DeviceDaily.com
[Image: ©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./Game Freak Inc.]

 

 

ABOUT THE AUTHOR

Hunter Schwarz is Fast Company contributor who covers the intersection of design and advertising, branding, business, civics, fashion, fonts, packaging, politics, sports, and technology.. Hunter is the author of Yello, a newsletter about political persuasion 


Fast Company

(6)