Snap’s quarterly revenue falls short of estimates as competition rises

 

Snap’s quarterly revenue falls short of estimates as competition rises

Snap’s second-quarter revenue of $1.24 billion also missed analysts’ estimates of $1.25 billion, according to LSEG data.

BY Reuters

Snap forecast current-quarter sales and adjusted core earnings below market expectations on Thursday as the Snapchat owner grapples with stiff competition from larger rivals for advertising dollars in an uncertain economy.

The image-messaging platform’s second-quarter revenue of $1.24 billion also missed analysts’ estimates of $1.25 billion, according to LSEG data.

Considered a more experimental advertising platform, Snap’s revenue growth has come under pressure over the past few quarters as sticky inflation and rising interest rates prompt enterprise clients to tighten their marketing budgets.

Image pinboard platform Pinterest also projected a muted third quarter on Wednesday, dashing investor hopes of a swift rebound in growth.

Snap faces tough competition from Meta Platforms‘s Facebook and Instagram as well as Bytedance‘s TikTok, all of which outrank it in terms of scale and established advertiser relationships.

Still, analysts have said the company is set to benefit from a potential ban on TikTok in the United States as advertisers turn to Snapchat to grab the attention of younger users.

Snap forecast a third-quarter revenue range with a midpoint of $1.355 billion, marginally below Wall Street estimates of $1.36 billion.

 

 

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