Pega unveils latest Infinity platform
Pega’s genAI, decisioning, sales and service news makes good on promises from this year’s PegaWorld.
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfills a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations.
The enhancements are available immediately for Pega Cloud clients.
Why we care. Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. But AI comes in different flavors and Pega’s central offering has always been predictive AI-based decisioning. First it used AI to recommend next-best-actions in a business process management context, then it brought those capabilities to customer experience.
Now, of course, it’s deploying generative AI, but also being refreshingly honest about what that means. CTO Don Schuerman told us, “I think Knowledge Buddy [Pega’s AI copilot] is well-designed and solves a lot of enterprise problems [but] I am not under the illusion that it’s the only RAG-based product that’s going to be sold. Everybody’s got one.”
Nevertheless, Pega is putting genAI assistance everywhere.
The details. There are announcements, not just about the Pega platform, but also specific to Pega Decision Hub and its sales and service offerings. First, the platform:
- Pega GenAI Coach, a virtual assistant, had been available in select Pega applications; it is now available platform-wide.
- Pega GenAI Blueprint develops concepts for apps based on natural language prompts. The concepts can be exported to App Studio, which produces lists of the steps needed to actually create the app.
- Pega’s LLM, originally fueled by OpenAI, now has the flexibility to use Amazon Bedrock (AWS) or Vertex AI (Google Cloud).
Customer Decision Hub is the decisioning solution that optimizes customer interactions:
- Google BigQuery and Snowflake integrations to leverage diverse business data from the warehouse.
- Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page.
- Integration of brand voice with Pega GenAI.
- The ability to execute, monitor, and optimize email campaigns directly in the Hub rather than in a third-party email service provider.
In Pega Customer Service, agents can use Pega GenAI Knowledge Buddy to reduce manual knowledge base searching and provide faster responses to customers. In Pega Sales Automation, sellers will receive Voice AI-powered suggestions and recommendations based on live conversations.
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About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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