2014 Fundraising Effectiveness mission Survey file [Infographic]

January 12, 2015

The Fundraising Effectiveness challenge (FEP) has released the findings from their latest survey, and the information about donor retention is positive for a transformation!

The document summarizes data from three,576 survey respondents covering year-to-12 months fundraising outcomes for 2012-2013. For the primary time in nearly a decade, median donor retention charges are on the upward thrust!

The infographic under summarizes some of the key findings of the report.

document Highlights:

The file displays that:

gains of $ 1.334 million in items from new, upgraded current, and prior to now lapsed donors had been offset via losses of $ 1.228 million through decreased presents and lapsed donors. because of this, whereas there used to be a favorable $ 106 million web growth-in-giving, every $ 100 gained in 2013 was offset by using $ 92 in losses through reward attrition. that’s, 92 percent of gains in giving were offset by means of losses in giving.
gains of 1.24 million in new and up to now lapsed donors had been offset through losses of 1.25 million in lapsed donors. which means that there was a terrible (25,517) boom-in-donors and every 100 donors received in 2013 was offset via 102 in lost donors via attrition. that is, 102 % of the donors received have been offset via lapsed donors.
growth-in-giving efficiency varies significantly in step with organization measurement (according to complete quantity raised), with greater businesses performing a lot better than smaller ones.
- firms elevating $ 500,000 or extra had a typical 10.5 percent net acquire.
- businesses elevating $ a hundred,000 to $ 500,000 had a typical 1.9 percent acquire.
- organizations in the beneath $ one hundred,000 groups had a regular internet lack of -2.4 p.c.
the biggest growth in reward dollars/donors came from new gifts/donors, and the sample was once most said within the companies with the perfect increase-in-giving ratios.
the best losses in reward greenbacks got here from downgraded and lapsed repeat presents, in particular within the businesses with the bottom boom-in-giving ratios. the best losses in donors came from lapsed new donors in all boom-in-giving categories.
The median donor retention rate elevated from 39 percent in 2012 to forty three p.c in 2013 and the present or buck retention price elevated from forty percent in 2012 to 46 p.c in 2013. then again, over the past 9 years, donor and present or dollar retention charges have constantly been vulnerable — averaging below 50 p.c.
- The donor retention charge used to be 43 p.c in 2013 (Median). that’s, handiest 43 p.c of 2012 donors made repeat presents to collaborating nonprofits in 2013.
- The gift retention price was forty six percent in 2013 (Median). that’s, handiest forty six p.c of 2012 bucks raised had been raised again by participating nonprofits in 2013.

that you can view the whole 2014 FEP Survey file right here >>

concerning the Fundraising Effectiveness project

In 2006 the affiliation of Fundraising professionals (AFP) and the center on Nonprofits and Philanthropy at the urban Institute dependent the Fundraising Effectiveness undertaking to conduct research on fundraising effectiveness and help nonprofit businesses increase their fundraising outcomes at a quicker %.

The mission purpose is to help nonprofit firms measure, compare, and maximize their annual growth in giving.

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