2015 $5 Donor Communications experiment [Infographic]

June 22, 2015

In 2014, we released the implications from our first $ 5 test. We’re excited to free up the 2015 model, which tracked donor communications from 50 random Chicago-house nonprofits.

This year, we examined how nonprofits adopted-up after a present inside 14 days. rather than specializing in velocity, we fascinated about the type and quantity of touches made after the gift.

you can see the ends up in the infographic below:

Methodology:

each donation was made on the afternoon of may 21st, 2015.
All 50 of the nonprofits had been chosen at random.
All 50 of the nonprofits had a field for phone #.
All donations were made on-line.
We used an actual title, actual deal with, actual cellphone # and actual e mail deal with.
We gave them any contact information they asked for, even if it wasn’t required.
each donation constituted a primary-time donation to that org. In other phrases, it used to be a new entry into their database.
We kept away from 0.33-birthday celebration giving pages, like PayPal, network For excellent, and many others.

Donation web page Anatomy:

20/50 required a phone #
forty one/50 had a habitual present choice
forty one/50 had giving level options
12/50 had an employee matching option
14/50 gave a selection of money

the results:

Highlights:

forty five/50 businesses sent a present acknowledgement with the aid of e mail right away following the donation.
- 1/5 despatched an e mail acknowledgement three days later
- 1/5 despatched an email attraction 10 days later (has by no means mentioned reward)
- 1/5 has despatched no verbal exchange in any respect
- 1/5 sent a handwritten word by way of mail
- 1/5 despatched a letter by way of mail
Out of 14 letters despatched with the aid of mail, 10 integrated a handwritten signature.
best eight firms made some kind of extra attraction inside 14 days.
- 2/8 appeals have been included in a present acknowledgement letter via mail
just one group despatched a new donor survey
2/50 sent a handwritten be aware with the aid of mail
zero/50 organizations made a phone call
2/50 organizations didn’t acknowledge the gift

First-touch:

49/50 businesses made a first-contact inside 14 days (ninety eight%).

46/50 sent a despatched a gift acknowledgement by means of email
1/50 despatched a gift acknowledgement by way of handwritten note throughout the mail
1/50 sent a present acknowledgement by using letter during the mail
1/50 sent an electronic mail enchantment

second-contact:

23/50 companies made a second-touch inside 14 days (forty six%).

10/50 despatched a present acknowledgement by letter throughout the mail
5/50 sent a present acknowledgement via e mail
1/50 sent a gift acknowledgement by using text message
1/50 sent a gift acknowledgement by means of handwritten notice during the mail
5/50 despatched an electronic mail newsletter
1/50 despatched an e-mail appeal

third-contact:

9/50 firms made a 3rd-touch within 14 days (18%).

2/50 despatched a present acknowledgement by way of e-mail
three/50 sent an electronic mail appeal
2/50 sent an e-mail publication
1/50 despatched a gift acknowledgement by letter throughout the mail
1/50 despatched a new donor survey by way of electronic mail

Fourth-contact:

5/50 businesses made a fourth-touch inside 14 days (10%).

2/50 despatched an email appeal
2/50 despatched an acknowledgement in the mail
1/50 sent an electronic mail publication

Fifth-contact:

1/50 firms made a fifth-contact within 14 days (2%).

1/50 despatched an acknowledgement within the mail

Sixth-contact:

1/50 firms made a sixth-touch within 14 days (2%).

1/50 sent an electronic mail publication

For assist crafting the very best reward acknowledgement letter, download the free common thanks Letter Template right here .

Full 14 Day Cadence:

Org 1st-touch 2nd-contact third-touch 4th-touch #1 electronic mail Receipt — — — #2 e mail Receipt — — — #3 email Receipt e mail publication e mail Acknowledgement e-mail appeal #four electronic mail Receipt text Message Receipt e mail Acknowledgement — #5 e mail Receipt email Acknowledgement e mail enchantment —

Org 1st-touch 2nd-contact third-touch 4th-contact #6 e mail Receipt e-mail Acknowledgement electronic mail attraction Mail enchantment / Acknowledgement #7 electronic mail Receipt Mail Acknowledgement — — #8 electronic mail Receipt — — — #9 electronic mail Receipt email attraction — — #10 email Receipt email Acknowledgement — —

Org 1st-touch 2nd-contact third-touch 4th-contact #eleven e-mail Receipt — — — #12 electronic mail Receipt email e-newsletter — — #13 electronic mail Receipt electronic mail publication electronic mail publication Mail Acknowledgement #14 e mail Receipt Mail Acknowledgement — — #15 electronic mail Receipt — — —

Org 1st-touch 2nd-touch third-contact 4th-contact #16 electronic mail Receipt Mail Acknowledgement — — #17 electronic mail Receipt e-mail Acknowledgement email attraction — #18 e-mail Receipt Mail Acknowledgement — — #19 email attraction — — — #20 Mail Handwritten be aware — — —

Org 1st-touch 2nd-touch third-contact 4th-touch #21 electronic mail Receipt electronic mail attraction email Survey e mail appeal #22 e-mail Receipt — — — #23 e mail Receipt — — — #24 e mail Receipt — — — #25 email Receipt Mail Acknowledgement — —

Org 1st-touch 2nd-contact 3rd-contact 4th-touch #26 email Receipt Mail appeal / Acknowledgement — — #27 e-mail Receipt — — — #28 electronic mail Receipt — — — #29 e mail Receipt Mail Acknowledgement — — #30 e-mail Receipt — — —

Org 1st-touch 2nd-contact third-touch 4th-contact #31 e mail Receipt — — — #32 email Receipt — — — #33 e mail Receipt Mail Acknowledgement — — #34 e-mail Receipt — — — #35 e mail Receipt — — —

Org 1st-touch 2nd-touch third-touch 4th-touch #36 email Receipt — — — #37 electronic mail Receipt Mail Acknowledgement — — #38 — — — — #39 e mail Receipt — — — #forty electronic mail Receipt — — —

Org 1st-contact 2nd-touch 3rd-contact 4th-contact #41 email Receipt Mail Acknowledgement — — #42 email Receipt — — — #forty three e-mail Receipt — — — #forty four e mail Receipt Mail Acknowledgement — — #45 e mail Receipt e-mail Acknowledgement Mail Acknowledgement —

Org 1st-contact 2nd-contact third-touch 4th-touch 5th-touch 6th-contact #46 e-mail Receipt — — — — — #47 email Receipt — — — — — #forty eight Mail Receipt — — — — — #49 electronic mail Receipt — — — — — #50 email Receipt e-mail publication electronic mail publication e mail newsletter Mail Acknowledgement e mail publication

What do you think of the results? must the nonprofits have finished something in a different way? How does your organization practice-up with new donors? let us know within the comments under!

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