2015 Fundraising Effectiveness project Survey file

Ross Hendrickson

October 12, 2015

The Fundraising Effectiveness undertaking (FEP) has released the findings from their latest survey, and the infographic beneath summarizes probably the most key findings of the document.

file Highlights

The 2015 Fundraising Effectiveness project file summarizes knowledge from 8,025 survey respondents (more than double from ultimate year) protecting year-to-yr fundraising results for 2013-2014.

The report displays that:

gains of $ 3.611 billion in items from new, upgraded present, and in the past lapsed donors had been offset through losses of $ three.438 billion thru reduced presents and lapsed donors. which means that, while there was once a good $ 173 million internet boom-in-giving, each $ a hundred received in 2014 used to be offset via $ 95 in losses through present attrition. that is, ninety five p.c of positive aspects in giving have been offset with the aid of losses in giving for a net acquire in presents of 5 %.

gains of 3.615 million in new and previously lapsed donors had been offset by way of losses of three.713 million in lapsed donors. which means there used to be a terrible (97,649) increase-in-donors and each 100 donors gained in 2014 was once offset via 103 in misplaced donors via attrition. that is, 103 percent of the donors gained have been offset through lapsed donors for a web loss in donors of -three %.

boom-in-giving performance varies significantly in keeping with group measurement (in response to total amount raised), with greater organizations performing a lot better than smaller ones.

• companies raising $ 500,000 or extra had an ordinary 10.4 p.c charge of increase.
• businesses elevating $ a hundred,000 to $ 500,000 had an ordinary three.1 percent charge of increase.
• organizations within the under $ one hundred,000 teams had a regular loss of -7.eight percent.

the largest increase in present dollars/donors came from new items/donors, and the sample was once most pronounced in the firms with the best boom-in-giving ratios.

the best losses in present dollars got here from lapsed repeat and downgraded gifts, in particular in the businesses with the lowest growth-in-giving ratios. the best losses in donors came from lapsed new donors in all boom-in-giving classes.

The median donor retention charge in 2014 was forty three percent; no change from 2013’s rate. The present or buck retention price increased from forty six percent in 2013 to 47 p.c in 2014. over the last 9 years, donor and reward or buck retention rates have persistently been susceptible — averaging under 50 p.c.

• The donor retention charge was forty three % in 2014 (Median). that is, most effective forty three percent of 2013 donors made repeat gifts to taking part nonprofits in 2014.
• The reward retention rate was once 47 p.c in 2014 (Median). that’s, handiest 47 % of 2013 bucks raised were raised again by using collaborating nonprofits in 2014.

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