twentieth Century Fox Gamifies movie Trailer to promote ‘Kingsman: the secret provider’
The action flick’s advertising web site checks folks to look if they have got what it takes to be a Kingsman.
Working with Unit9, 20th Century Fox is promoting its upcoming Colin Firth/Samuel L. Jackson film, Kingsman: the secret service, with a mix of movie and online interactivity that puts the participant right in the midst of the plot.
The interactive website introduces avid gamers to the movie’s lead characters and allows them to navigate through a sequence of gamified challenges offering customers a taste of the Kingsman’s world while additionally revealing added video content. the whole thing is led by lead personality Harry Hart, performed by Colin Firth.
employing a go-tool connection between cellular and pc, folks can play two mission challenges within the “change into a Kingsman” world. every uses video sequences impressed by way of scenes in the movie. One mission is a fight scene; the other is a timed trial the use of Google Maps. every puts gamers’ skills to the check to see if they have got what it takes to be a Kingsman Knight.
all the way through the sport, gamers are regaled with witty repartee from the Harry Hart character equivalent to accusations of a “whole absence of hand-eye-coordination” of player conduct that’s “as discreet as a porcupine in a pillowcase.” In what is possibly no longer a nod to that other action movie franchise with Liam Neeson, player are additionally informed to “work on their so-called abilities” before reconsidering their software as Kingsman Knight.
that you could check out a video overview of the game right here:
twentieth Century Fox is aggressively selling the movie on Twitter and facebook with a variety of content together with movie clips, trailers, stills, a whole lot of retweets of others’ feedback on the film and a little bit dose of super Bowl #SB49 hashtag hijacking.
Kingsman: the secret service opens February thirteen.
about the writer
Steve hall is a advertising professional, publisher, writer, neighborhood manager, photographer and all-round lover of promoting.
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