twentieth Century Fox Promotes “Taken three” With suave Social Campaigns

Steve corridor on December 15, 2014

 

whereas the vacations may conjure up images of Liam Neeson because the gentle-mannered yet befuddled Daniel who is mourning the loss of his spouse and struggling to convey up his stepson in Love in fact, Neeson is in most cases related to an entirely totally different sort of persona. if you’ve seen him in Darkman, Batman begins, clash of the Titans, The gray or any of the Taken films, then you recognize that Liam Neeson can be pretty badass. That badassness has been put to just right use in a promotional partnership between LinkedIn and twentieth Century Fox, which is selling Neeson’s third day out as Bryan Mills in Taken 3. In a YouTube video, created by means of entertainment advertising and marketing agency Trailer Park, referencing the famous “i will to find you and i will kill you” speech from Taken, Neeson introduces himself as Bryan Mills and notes that he and his colleagues have acquired a “particular set of abilities from a long time of hands-on expertise.”

After regaling viewers with a summary of his personal talents — akin to contract negotiation, global family members, transportation logistics, multi-party warfare decision and the recovery of precious property – Neeson notes that he “can always use every other professional.” He then urges viewers (112,900 up to now) to head a distinct Taken 3 LinkedIn web page and “practice the instructions exactly.” basically, all it’s important to do is observe the movie’s LinkedIn web page, which enters you right into a contest. For the contest winner, Neeson guarantees to “to find your LinkedIn profile, review it and report a video of myself endorsing your specific set of talents.” really, who wouldn’t want an endorsement from Liam Neeson on LinkedIn? twentieth Century Fox is promoting film in ingenious ways on different social media channel as well. Take this example from fb:

  This a part of the advertising includes a web page on which you can “mess with Bryan Mills” and he will kick your butt, giving you a brand new, “tousled” profile picture. And in addition to the LinkedIn tie-in, a partnership with keyboard app Riffsy permits customers to obtain Taken 3 animated gifs via the keyboard set up.

There’s even a hilarious take on the 12 Days of Christmas:

And there’s the Taken final Quiz which queries you on, again, a particular set of skills (actually Taken film facts), with a quiz in which it’s a must to resolution three questions within the time distributed to move onto the next level. These social promotions make great use of Neeson’s iconic character in addition to the distinctive functionalities of each and every social channel. now not handiest are they clever, interactive and enjoyable, they’re doing an ideal job raising consciousness for the film!  

---