21% of Canadians Would never purchase From An American Retailer [Study]

by way of Alicia Thomas February 1st, 2016

here at Search Engine folks, we’re at all times interested by how consumer habits vary between Canada and the united states – and how our purchasers can benefit from this information. As a part of our ongoing study into consumers’ willingness to buy from neighbouring countries, we were curious to search out out if Canadians are roughly willing to buy from American manufacturers than americans are to buy from Canadian corporations.

to find out the place Canadians stand on American corporations, we commissioned another Google shopper Survey to get the answers we would have liked.

SEP asked, “At what point would you believe purchasing a $50 item (that you just really need) from an American retailer somewhat than a Canadian retailer?”

those surveyed had been requested to choose from the following options:

comparable price
$45 (10% less)
$37.50 (25% less)
$25 (50% less)
i would by no means!

What Did We learn?

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From our 1500 responses, we gathered a number of fascinating information with regard as to whether or no longer Canadians will buy from our southern neighbours. one of the crucial most awesome findings incorporated:

21% of Canadians would by no means buy from an American retailer, despite reductions TWEET
35% of Canadians aged 65 or older would by no means buy from an American retailer TWEET
33% of Quebec residents would make a purchase from an American company in the event that they were given a 25% bargain, whereas only 23% of Ontario residents feel the same manner.

For extra results from our study on Canadian Willingness to buy American, view our complete analysis abstract.

21% of Canadians would by no means knowingly purchase from a US retailer #stats

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What Does This mean For You?

one of the crucial key conclusions that can be drawn from this learn about is that Canadians usually tend to store internationally than their American counterparts.

whereas 33% of US residents would by no means knowingly purchase from a Canadian retailer, simply 21% of Canadians would not purchase from an American retailer. There are a large number of that you can think of reasons for this finding, starting from a greater diversity of things on hand from US shops, to more cost-effective costs and better delivery choices.

Canadians usually tend to shop internationally #study

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considering that a big component to older Canadians choose to shop with a Canadian-based retailer, showing your nationwide pride for your web page may sit neatly with Canadian shoppers, particularly these aged 65+. if your model ambitions an older target audience, this discovering could influence a your choice to make use of a .ca area over a .com area, as it is a direct signal that the web page is intended for Canadian customers.

moreover, understanding that younger generations are extra prepared to purchase from American corporations is knowledge that Canadian corporations should severely consider. If your corporation goals a youthful demographic, you can also wish to imagine in case your American rivals are offering something you are not, and improve methods to attract younger Canadian shoppers to your website online.

Future Areas of analysis

whereas older Canadians still seem to want to shop within their own u . s . a ., younger generations are beginning to include the options that include the world online marketplace, so our findings will seemingly trade over time. whether Canadian corporations will see a discount in their native consumer base, or millennial shoppers start to reinforce national companies extra regularly, SEP wants to understand the place North American procuring tendencies are headed.

We hope to habits further research into one of the most following questions:

Are there certain gadgets that Canadian consumers are keen or unwilling to purchase from throughout the border?
If the same number of objects was on hand in Canada as it’s in the us, would shoppers desire to purchase them from a Canadian retailer?
Do delivery costs considerably alter a shopper’s choice to purchase internationally?Do these findings mirror your personal personal buying habits? Or, do you have got another digital advertising query that you want to SEP to appear into? let us know!