32% of american citizens suppose .CA Represents a California-based totally web site [Study]

After finishing our first find out about on whether or now not american citizens would consider buying from Canadian shops, SEP wanted to take our analysis one step additional. in order to bear in mind how Canadian-primarily based websites and corporations are perceived within the eyes of usa citizens, we needed to ask specifically what the .ca area extension represented to them.

We set out to find these answers the usage of another fast Google shopper Survey. SEP requested US residents, “What does the .ca area extension (eg. www.web site.ca) imply to you?“

Respondents had been requested to choose from the following two options, or however, enter their own response in a text field:

• A Canada based totally company/web site
• A California primarily based firm/website online

What Did We learn?

Over 1500 US residents spoke back to our survey, performed in September 2015. the consequences had been reasonably surprising – most importantly, we discovered that almost a 3rd of usa citizens believe that .ca represents a California-based totally firm or website!

Tweet This picture

It appears as if this misconception is common throughout the u . s ., particularly in the united states West. greater than 37% of people who bear in mind .ca to imply California – not Canada – live to tell the tale the West Coast. extra specifically, 55% of respondents in California consider that .ca represents a web page from their very own state! Discovering that more than half of of Californians imagine that .ca represents a California-based totally website might indicate a self-absorption bias.

For extra interesting findings from our .ca area extension survey, take a look at our full research abstract.

What Does This imply for You?

the truth that that one-0.33 of all US residents believe that the .ca domain extension represents a California web site or firm must be a real consideration for Canadian business house owners. the consequences of this learn about, when mixed with our previous findings that point out 33% of american citizens would never knowingly purchase from a Canadian retailer, imply companies will have to take a careful look at how their website online is perceived through visitors from the U.S., and in all probability consider adjusting their technique. whether or not you are looking to promote your online business as a Canadian-based totally operation, or need to be viewed as a global firm, these findings could influence your option between a .ca or .com domain.

Future Areas of analysis

SEP plans to continue our investigation into how Canadian-based totally companies and their web sites are perceived with the aid of audiences south of the border. listed below are some future questions we’d like to seem into to get deeper perception into why the .ca area just isn’t broadly understood to be Canadian and why US residents may just hesitate to purchase from a .ca web site:

• What are the specific the reason why americans would steer clear of buying from a Canadian-based totally website online?
• Why is the .ca domain so often known as California-primarily based?
• Do Canadians desire to buy on a .ca or .com website online?

Did any of our findings shock you? Have every other question you’d like SEP to seem into? tell us within the comments under!

Hand-Picked related Articles:

• Jaw-losing Digital marketing Stats And What They imply For You
• Canadian on-line procuring Habits [Study]
• 1/3 of americans Would never Knowingly purchase From Canadian shops