Dentsu Aegis agency 360i has appointed Andrea Terrassa as its chief operating officer. She will serve as a member of the agency’s executive team, responsible for driving growth and efficiency across all capabilities and clients.

Terrassa joins from Red Fuse, WPP’s Colgate-Palmolive-dedicated agency, where she was a founding member and also COO. She helped build the agency and played a leadership role in areas including client contracts and contractual compliance, finance, reporting, delivery, project management, production and information technology. Earlier, she was with Young & Rubicam, also part of WPP.

Terrassa is the latest in a series of promotions and new hires that have reshaped the 360i leadership team, including Raig Adolfo joining as chief strategy officer, Sarah Hofstetter moving into the role of chairwoman, Jared Belsky becoming CEO, and Abbey Klaassen being named president of 360i NY.

Belsky stated: “As we continue to broaden our capabilities and create more customized client engagements, Andrea will help us make ongoing improvements to how we operate so that our talent can focus on doing what they do best as they help our clients capitalize on change.”