forty six % Of internet users Are conscious of new domain Extensions

virtually half of internet customers say they’re acquainted with the new, popular top-level domains (gTLDs) that have develop into on hand to web site homeowners previously 18 months, whereas legacy domain extensions like .com, .internet and .org have nearly universal awareness.

That’s from an ICANN-backed, Nielsen-carried out on-line survey in February of greater than 6,100 adults throughout 24 international locations. The survey targeted consumers that spend a minimum of five hours per week on-line.

ICANN has delegated greater than 600 new domains extensions considering October 2013, however on this survey Nielsen concerned about the seven most popular new gTLDs as of January 2015 (.email, .photography, .link, .guru, .realtor, .club, .xyz) and domestically related domains relying on where the consumer is based totally (like .london and .nyc, for example).

Forty-six p.c stated they’re familiar with as a minimum one of the new gTLDs incorporated in the survey, compared to ninety eight % which can be aware of at least one of the crucial legacy domains.

among the many legacy domains, .com, .internet and .org scored a ninety four % awareness stage, in comparison with handiest 50 p.c consciousness for .info and .biz, and greater than double the 37 p.c consciousness that extensions like .mobi, .pro, .tel, .asia and .coop have.

The survey additionally published that new gTLDs have a method to go in terms of earning shoppers’ belief. Ninety % of respondents mentioned that each and every legacy domain incorporated in the survey was once very/relatively devoted, whereas best forty nine percent mentioned the same factor about the new domain extensions.

area Extensions & website advent

The survey also asked these 6,000 shoppers about area registration preferences if they have been to construct a website themselves.

overall, fifty two p.c mentioned they’d imagine registering one of the most new gTLDs — but that determine was once considerably decrease in North the us and Europe, where best 36 % and 35 p.c, respectively, would imagine some of the new domain extensions. on the other hand, about 60 p.c of shoppers in South the united states, Africa and Asia are open to the use of a brand new gTLD.

to match, 88 p.c overall said they’d imagine a legacy area if they have been making a website online.

the whole find out about is available as a free PDF.

Nielsen and ICANN say they’re working on a an identical survey fascinated by existing domain title registrants.

about the creator

Matt McGee

Matt McGee is the Editor-In-Chief of Search Engine Land. His information profession comprises time spent in television, radio, and print journalism. After leaving traditional media within the mid-Nineteen Nineties, he started growing and advertising internet sites and persevered to supply consulting products and services for greater than 15 years. His search engine marketing and social media shoppers ranged from mother-and-pop small businesses to one of the vital top 5 online retailers. Matt is a longtime speaker at advertising situations across the U.S., together with keynote and panelist roles. He may also be discovered on Twitter at @MattMcGee and/or on Google Plus. which you can read Matt’s disclosures on his personal weblog. you can reach Matt by way of e-mail the usage of our Contact page.

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