5 modern and inspiring manufacturers on Instagram

August 18, 2015

Instagram has been embraced as a great advertising device with the aid of almost about every brand or business. If a company runs their account successfully, their Instagram page can be utilized as a device to draw in new clients, make individuals really feel loyal to the logo, and even excite current clients about the product again. there are numerous benefits of a good Instagram account and many corporations are looking to incorporate unique methods to their Instagram account to separate themselves from their competitors.

the businesses featured beneath have accomplished an excellent job of constructing their Instagram pages stand out by the usage of creative strategies which may be replicated and utilized to numerous different Instagram bills.

Juliet Zulu – @JulietZulu

Juliet Zulu is a inventive company located in Portland, OR and their Instagram account is without doubt one of the most charming pages you will see. the way they have got structured their account is so that after anyone scrolls through their web page, they are able to get a snappy abstract of what the brand is all about. As shown within the screenshots, they have got textual content like “content material for the collaborative” and other phrases scattered during the profile to provide folks a summary in words what their model is ready.

whilst you see the remainder of the profile like this you get the speculation of the creative and out-of-the-box mind-set that Juliet Zulu prides themselves on.

The type Juliet Zulu has mastered is a good way to make an Instagram account a great illustration of the logo.

Oreo – @Oreo

while the product on my own doesn’t appear find it irresistible can be a excellent match for Instagram, the individuals running the account have achieved an ideal job growing interesting pictures of their basic cookie.

Their web page can also be used to announce their new merchandise like this mega stuffed Oreo.

additionally they use the account to offer up sweepstakes, contests, and promotions to their followers.

Oreo has gathered 775,000 followers which may be very impressive for a company that just makes one snack food product. the important thing to their Instagram success comes through their creativity when showcasing their product in addition to their fan engagement methods like contests and giveaways.

GoPro – @GoPro

GoPro has 6 million followers as of August 2015 and they generate nearly none of their very own content as they frequently characteristic person-generated content that folks submit on GoPro.com. They run a GoPro photograph of the Day campaign day by day which keeps individuals influenced to ship their content to GoPro in hopes of profitable the picture of Day contest and getting their picture shared by using an account with hundreds of thousands of followers.

people see the Instagram account and get excited via the potential for the GoPro cameras and they are prompted to get a camera and start the usage of it. GoPro has different promotional Instagram methods along with the photo of the Day campaign. They like to decide on one in all their sponsored GoPro users and feature them in a post and promote their account. They get people to practice their sponsored customers by using starting contests or simply displaying off the cool content that the customers submit.

GoPro’s product is perfect for Instagram, so it isn’t very stunning that they’re able to have this type of popular account. however bills for other big digicam manufacturers like Cannon or Nikon don’t also have a 1/4 as many followers. GoPro’s success is all concerning the unique and thrilling manner they run their account.

NIKELAB – @nikelab

NikeLab is a division of Nike that is dedicated to new innovation. The Instagram account is very distinctive as a result of they take an inventive layout method much like Juliet Zulu.

This style works as a result of every picture can stand on its own while additionally becoming well into the grid structure.

There aren’t many accounts like this on Instagram, but this model could be tailored with the aid of any model. it is a great hybrid of the grid layout and the standard Instagram posting style that makes use of colors so that you can make the individual posts related.

Flixel pictures – @flixelphotos

Flixel is an iPhone app as well as a pc program that creates cinemagraphs, which might be nonetheless pictures during which a minor and repeated motion happens.

Flixel does an ideal job on their web page of exhibit casing the possible that their product has. They now not handiest show off completed cinemagraphs, additionally they share some demos of how their cinemagraphs are made like this:

just like GoPro, the account shares a whole lot of consumer-generated content material and it retains individuals encouraged to share their cinemagraphs which in fact will get the manufacturers identify out to Instagram users that have never used their product.

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