5 Marketing Automation Strategies you can implement today

Marketing Automation is gaining a huge appeal nowadays among critical mass for its successful implementation. But its implementation is still a struggle that many of the companies are facing.

Why Marketing Automation is so much fueled?

Simply because Marketing Automation saves time and makes life easier. At its core, Marketing Automation is a path to nurture lead generation and enhance the sales funnel cap. You define the path and the automation program keeps you on track by completing the defined task at defined time.

If you haven’t applied for Marketing Automation System yet or you have already launched one but is not giving the desired result, don’t stop or droop down. Do read these basic and the most powerful strategies to implement a Marketing Automation System successfully.

1.     Invite the Attention of Potential leads or customers:

Before any of the conversion happens, you can make your presence stronger so that the customer comes in for a longer period of time. Marketing Automation can be the best player in this situation. Mark your presence in terms of WHO YOU ARE, WHAT YOUR SERVICES ARE and WHY YOU ARE BETTER THAN THE REST OTHERS.

        * Automate a DEMO or a TUTORIAL for the customer in exchange of an email:

In the very beginning customer is more intuitive and wants to know about every details. And you can always get them started in exchange of a small information as their email address on your website or blog post.

For example, you can design your website which contains a page section as shown below.

And if the customer selects any one option to view the demo then a small prompt asking for some details can designed to capture the details.

        * Respond to Social Users:

Social media is the most powerful platform, and we all know about it. So why not make use of its potential is inviting people to your website or to tell them about the service you are providing. You can save time by crafting a message that invites everyone to have a look of what you are offering. For example, make use of the Applications like Tailwind to invite people on Instagram and Pinterest Users to your platform 

This makes all your work simple and easy. You will now never have to run behind collecting the data every time and then going ahead to send the messages individually to each of them.

2.   Repetitive visit post conversion to Add Values:

It is very common approach from many companies that they tend to forget their clients once the conversion is done. But if you want to keep on adding value to your company, keep the interaction alive with the customers. And here Automation plays a major role without you involving in directly. An example of how to keep customers happy with the use of Automation.

       * Connect with customers once in a while to reduce Customer Support:

This is one of the Dental Service providers who has one of the best automations to keep in touch with the customers using Automation.

They send a Weekly reminder for an appointment scheduling  

These emails help a lot to all those people who are using the service and really don’t remember when they have to get back to the Doctor. Each time the new email appears, the person is reminded of getting back to the service provider (Doctor in this case).

       * Approach your customer when the Service is about to get over.

Looking at this simple automation of scheduling an appointment if you think the customer’s service is about to get over can also be helpful in reminding them about their plan and pitching for some new upgrades.

Automatically reminds the customer that they need to get back and reduces your work as they can schedule their own appointment.

3.   Send sequence of Emails to keep up with leads or customers:

When a customer arrives to you, they always almost always have few other options mingling in their head. Once they visit you, they must be comparing your services with others in terms of time duration, services types and money to be paid. In all this hassle you can take the advantage to top their mind by simply keeping up with the sequence of emails.

Tools like EngageBay will help you automate the sequence of emails for your clients. Here are a few examples to help you out:

        * A company can use this subscription email to be sent to their clients on a gap of 10 days to remind them that they have visited you. This makes the customer not to forget about you at any time

        * Another great example of sending a Thank You mail. This can be sent in exchange of any small service or free trial the customer has demanded for. This simple act can really be helpful at times while dealing with new customers.

4.   Use Marketing automation for Segmentation of the List:

Not every customer will be opting for one and the same thing, also not all the customers will bear the pain of reading every other mail sent to them. For instance, a mail to invite customers to an event will be a crap for the customer living 100 miles away. And sending irrelevant emails will eventually lead to a loss.

So segmentation is required in your mailing list in terms of

* Geographic Information

* Demographic Information

* Engagement level

* Post buying Behavior

Here Automation plays a major role as doing it manually is never going to be feasible.

Using the services like MailChimp allows you to segment your list based on many options. All subscribers can choose the option suitable to them and thus receives the notification accordingly.

These images show you the dashboard of Mailchimp, where you can easily segment the users or mailing list as per the requirement to save a ton of time.

5.    Content Library creation for successful Marketing Automation:

The most important of all these processes is CONTENT. It is the management of right content at the right time sent to your customers to make the IMPACT.

For Automation process to work as required, all that content is required to be created and stored beforehand with utmost intricacy.

And the trick is Create a piece of content that correlates to each option or service you are offering.

 For example:

* If the customer opted for Newsletter, a Thank You mail should be triggered

* If the customer opted for any download, further content should be provided accordingly

So take your time to design the website and content with proper functionality to KICK START your MARKETING AUTOMATION STRATEGY with a whole new perspective and plan.

Yes, it does take some time, especially at the beginning but will definitely save your valuable time and give out the best result. Use the strategies listed above or mix-match your ideas for unveiling a potential you already have but till now, you were just not able to manage.

About the Author:

Billy Lucas is a passionate blogger sharing business tips on behalf of EngageBay. He writes primarily on SEO, email marketing, CRM, marketing automation and covers the entire gamut of marketing.

(35)