5 issues App Designers could learn From Walt Disney

think Disney’s 12 rules of Animation was once just for animators? suppose once more.

April 29, 2015

among animation and film buffs, Walt Disney’s 12 principles of Animation is rightly revered, however is that where their usefulness ends? Rebecca Ussai doesn’t assume so. With the assist of ex-Disney animator Glen Keane, the R/GA senior expertise fashion designer explains that UX designers have rather a lot to examine from Disney.

listed below are the five issues Ussai says UI/UX designers can analyze from Walt Disney, consistent with Ussai.

• remarks. To Ussai, good comments in a UI corresponds to Disney’s idea of exaggeration through certainly demonstrating the results of a user’s interplay. In magnificence and the Beast, the titular Beast would possibly drop his jaw and bulge his eyes when Belle refuses to go to dinner with him. Likewise, just right UI feedback must be more said than it would seemingly need to be, like the virtually head-like shake the iOS password display makes whilst you enter your pin fallacious.

• Feedforward, similar to Disney’s principle of anticipation. In a Disney caricature, a diver would possibly leap a few times on the diving board and comically wiggle his butt before diving in, for that reason growing anticipation. similarly, a just right UI prepares customers for what is about to happen. A excellent example can be found in Clear, an iOS checklist making app which permits customers to create a brand new listing entry by flattening on the highest of the display. In Clear, you’ll discover this new entry start to seem even sooner than you’ve gotten pulled the element midway down.

• Spatial consciousness, akin to staging. In animation, staging creates the expectation that empty space shall be filled. for example, if a personality is standing a ways left with nothing to the best, you predict one thing to happen in the clean space. the same is true in apps. Ussai offers Calendar, an iOS calendar app, for example of staging in UI carried out right: days within the app are positioned proper next to each other, and whilst you change dates, your entire interface slides left and proper, simply as you’ll predict them to.

• person center of attention, comparable to Disney’s unwritten 13th idea of animation, clarity. the idea here isn’t to depart your customers in the back of, through putting emphasis on no matter part is most important at a given second. In a Disney cool animated film, this could be complete with the aid of making the hammer Mickey pulls out nearly as big as he’s; in UI, this can be complete as simply as in the Pinterest app, where contextual controls appear on monitor the moment a person touches a pin.

• brand tone of voice, comparable to Disney’s concept of enchantment. An app’s UI will have to reflect the emblem of the company that made it, not just looking but moving like you think that brand might move. Ussai points to Snapchat, with its whimsical ghosts playing within the app’s UI margins, or how the UI of Nike+ app feels nearly adore it runs as much as you do.

read the rest of Rebecca Ussai’s publish on UX Choreography at Medium.