6 Effective Ways to Use Short Video for Social Marketing

Short video apps are on the trend currently. After the ban of Tiktok in India, so many social platforms for short videos came out.

For example, Instagram has introduced the feature “Reels” of showcasing short videos. I really like an app called Doston to make short video clips. It’s good at offering amusing, trendy, and entertaining content.

However, if you have thought that short videos are only for fun, then you probably need to change your view.

Because short videos can be informative, they can be used to represent a business, and as well as used for multiple purposes.

And if you do not know how many other ways you can use short videos, then you’re in the right place to find it out.

Here are the six ways in which you can use short videos for social marketing effectively.

1. How-To Videos

   

YES, it is possible to make “how-to” videos in 30 to 60 seconds.

If you are good at making food or decorating a food plate, then you can catch the eye of thousands of users.

It will be a kind of real quick video in which you can create a healthy meal by showing step-by-step instructions; you can also give the voiceover in it.

Follow your passion because you can get loads of traffic by putting that kind of video on platforms like Doston, Instagram reels, etc.

You can do it using the inbuilt editing features in many apps that you can find in the app store — or look up a vid on YouTube that will teach you how to add visual effects and magical filters.

2. Product Unveiling

If you want to showcase your product, it would be great to create a 30-second clip to show whatever you are selling.

Whenever you are demonstrating your product, you don’t have to be overly promotional.

You have to convince your customer so that they can buy after watching your video. So keep it up to the mark, simple, and clean.

Remember that you do not have to solely focus on explaining the product, but you also have to emphasize what kind of benefits your viewers could get after spending 30-60 seconds on your video.

3. Behind The Scenes

Creating short videos of behind the scenes is a fun way to let your viewers see the people behind the business or show what is going on behind closed doors.

People want to see funny stuff more and behind the scenes is the best to get engagement and gain attention.

Wondering what could be your behind the scenes?

The scenes could be anything like your office tour, personal things, funny content, (think: a funny photobomb, and do that in your vid — on purpose.

4. Show Off Your Skills

You can go master in showing off your skills by posting the real quick short videos.

You can create and edit your videos in it with its inbuilt editor that will help you to make more polished content.

It offers loads of features like easy editing, add music, quick downloads, and more that would help make your best short video.

5. Event Showcase

If there is an event around, many brands will share the relevant content in your industry.

For instance, if you post a video on your site related to a particular event like a holiday, and if your video has the potential, it will be more likely to be shared around other media networks especially by friends and family.

6. Share What You Have

You are not required to be more creative or professional — you just want to share what you are good at doing and creating.

Professional videos look fantastic. However, to make an impact you don’t need a huge budget. With basic props and ordinary objects, you can do spectacular stuff — take a look on YouTube at the Holderness family vids — hilarious.

Some of the best short videos are not focused on the design and animation of big budgets and they are the ones using everyday objects.

Also read: 5 best short video app

Top Image Credit: anna shvets; pexels

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