6 Powerful Tips on How to Embrace Technology

From Technophobe To TechnoFab

Whatever kind of business you’re running, technology is going to play an increasingly important role if you want to keep up with the competition.  For those with little or no technical knowledge, implementing new systems and processes can be a bit scary.  The good news is that, it doesn’t have to be – more and more tech providers are recognising the need for tech and tools which are easy to set up and super-simple to use.  The following tips will help you to embrace technology at your own pace – without any fuss.

It’s good to talk

One of the most important ways in which technology can help to grow your business is communication.  Modern tech allows you to connect with your customers – and potential customers – through a number of different mediums.  Once upon a time, the telephone was the only way to contact a brand but, today’s landscape is very different.  By implementing different avenues of communication such as Messenger, Whatsapp and social media, you can make sure that you stay connected to your customers.

Getting your brand noticed

These days, a brand without a website is like a store without windows – invisible.  A great website is a good start – but it’s not enough. You need to make sure that your site is visible to potential customers by using SEO (Search Engine Optimisation).  There are lots of really useful (and free) tools that you can use for this such as Wordtracker.  Even if you’re an absolute beginner, you can quickly and easily research the keywords and phrases which will help you get your brand noticed.

Getting sentimental

If your business has been up and running a little while, there’s a good chance that people are talking about it online.  Whether that chat is good or bad, you need to know in order to be able to react.  Sentiment Analysis tools like Social Mention basically scour the internet for mentions of your brand and, then, grade these mentions in terms of sentiment – i.e, Positive, Neutral or Negative.  In a digital world, talk is cheap – and these tools give you the power to see what’s being said and do something about it.

Crunching the data

As you’ll be aware, data is big business these days and, to survive, you need to be collecting it, analysing it and using it.  This needn’t be scary, tools such as Google Analytics can effectively help you manage your data in order to grow your business.

In the market for growth

Put simply, marketing is everything when it comes to growing your business.  There’s a tool for that; in fact, there are lots of them.  Email marketing, social media advertising and other forms of online promotion are all vital for your business – and don’t take a lot of time, effort or money.  There are lots of tools out there which can help you to produce slick marketing emails – and most of them are free to use and include helpful tutorials.

Getting your fair share

You didn’t think we were going to finish this article without mentioning social media, did you?  Like it or loathe it, social media is essential for your business and, you need to be using it properly in order to gain those all important likes and shares.  These days, social media is the chosen medium for contact between brand and customer – which means you need to embrace it.  Post interesting content regularly and consistently to get your customers sharing and, always make sure that you respond to messages and comments in a timely manner (keep those notifications on!)

Getting onboard with technology when you’re not used to it can be daunting but, as we’ve demonstrated, there are tons of tools out there which are cheap, easy to use and, don’t require any complicated set up.  Finally, as important as it is to embrace technology, it’s equally important to balance it with real world advertising.  In an increasingly technical world, a great leaflet or pull up banner mockup can be a game changer for today’s business.

Author: Ben of Ultimate Banners

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