72% Want Voice Control In Smart-Home Products

by , January 5, 2017

72% Want Voice Control In Smart-Home Products

 

With many smart-home products launching at CES this week, voice control seems to have the attention of device makers, as well as the consumers using those devices.

Almost three quarters of U.S. adults with smart-home devices want to control their devices with voice, according to a new study just released by Coldwell Banker and Vivint Smart Home alongside product launches at CES.

“We’re not surprised that so many Americans want to be able to use their voice to control smart-home products because it makes for a much more intuitive user experience,” Sean Blankenship, chief marketing officer at Coldwell Banker, said.

While almost half (48%) of U.S. adults who own smart-home products said they currently have voice control, almost three-quarters (72%) said they want it in their smart home products.

Those numbers are higher among parents, with more than half (65%) having voice control and the majority (81%) wanting it.

The study comprised a survey of 4,100 U.S. adults, 900 owning smart-home products, and was conducted by Harris Poll for Coldwell Banker and Vivint Smart Home.

Artificial Intelligence also appears to be growing its presence within the smart home, with devices and platforms that learn and adapt over time launching this week.

In addition to collaborating on the study, Vivint just launched its AI assistant geared specifically for smart homes, called Sky.

Sky leverages the various sensors built directly into homes with Vivint systems to learn usage behaviors throughout the home and recommend or automatically take actions to control the home based on those behaviors.

“Consumers want more than an intelligent device, they want an intelligent home,” Matt Eyring, chief strategy and innovation officer at Vivint Smart Home, said.

“The real magic comes when multiple devices work together throughout the home in an intelligent way, creating a single, cohesive experience,” Eyring said.

The system can detect if nobody is home and adjust thermostats or notify the homeowner if he or she forgot to lock the door and remotely lock it or set a security system.

Sky can also automatically learn a user’s daily routine, including when he or she wakes up, leaves the house, returns and goes to bed, according to Vivint.

Voice control is integrated into the home, built on Amazon’s Alexa platform.

Here is the breakdown of what U.S. adults want to control in their homes from the study:

  • 43% — Entertainment

  • 42% — Lighting

  • 41% — Thermostat

  • 36% — Security devices

  • 19% — Appliances

  • 18% — Assist with cooking and chores

 

MediaPost.com: Search Marketing Daily

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