88% of customers Will Redeem Their reward Card inside Three Months

Few retailers other than Amazon, Macy’s and goal promote holiday items cards in paid-search advertisements, sitelinks natural listings, or used as an incentive to promote a sale in a paid commercial. yet 88% of customers are likely to purchase as a minimum one present card this holiday season, and 88% redeem a gift card inside three months, consistent with a recent study.

InComm’s analysis highlights shopper purchasing behavior and buy habits for purchasing digital and physical gift playing cards on web pages from pcs and cellular gadgets this holiday season. Of the shoppers surveyed, 89% have bought two or more reward playing cards on-line. greater than 500 respondents had been surveyed online in October 2015.

Some sixty six% of respondents between the ages of 26 to 35 favor to have a digital present card scanned from their phone rather than an electronic mail printout. About ninety six% of respondents agree they’re considering storing digital gift playing cards on their cellphone. Some seventy one% of whole respondents (and 81% of those ages 18 to 25) are involved in storing and the usage of gift cards on their phones.

The reports highlights safety as one reason for getting reward playing cards to purchase on-line reasonably than use a credit card. actually, 96% cite convenience and ease of use, and 63% cite security.

present cards are famous this 12 months. just about 90% of respondents between the a long time of 18 and 25 agree they’re more considering purchasing digital gift playing cards now than they have been two to 3 years ago.

general, 94% of respondents intend to purchase at least one gift card from a pc website online or mobile web site or app this holiday season. there’s the breakdown. Some 43% of shoppers suppose they’re going to buy two to three. About 27% will seemingly buy between 4 and five; 24%, greater than 5, and a mere 6% are probably to purchase one.

just about forty one% of folks who have purchased gift cards from laptop or cellular websites or apps typically purchase between 5 and 10 playing cards annually.

A digital reward card was once defined as a card that is emailed to the recipient, and a physical gift card was once outlined as a traditional reward card that’s shipped to the recipient.

Of people who have offered a gift card from an internet website or a mobile website online and app, 29% have purchased a physical present card, while 32% have purchased a digital gift card and 39% have bought each.

When figuring out whether to purchase a digital gift card or a bodily reward card, more than one-1/3 admit it depends on for whom they’re going to purchase the reward card. Some 61% opt to have the strategy to buy both a bodily reward card or a digital present card when purchasing gift playing cards from pc or mobile web sites/apps.

Some 56% of respondents agree that in the event that they receive a digital gift card, they prefer to have the cardboard scanned from their phone fairly than lift an electronic mail printout. 

These numbers are larger among younger respondents. Sixty-4 p.c of those ages 18 to 25 agree. Of these a long time 26 to 35, 66% agree; ages 36 to forty five, sixty five% agree; a while 46 to fifty five, 52% agree; a long time 56-sixty five, 33% agree; and of these ages 65 and older, 15% agree.

interestingly, seventy one% of respondents are all in favour of storing and the use of reward cards on their phones. interest is better among youthful respondents and those more than 35 years of age. in truth, 81% of those a long time 18 to 25 agree; 82%, ages 26 to 35; eighty two%, a while 36 to forty five; fifty seven% of those 46 to 55; 47% of these ages fifty six to 65 agree; and 24% of these greater than 65 years of age.