A Comprehensive Look Into Salesforce and What to Expect in 2020 [Infographic]

Anthony Carranza — December 20, 2019 Follow @anthonycarranza

Salesforce, the online solution for customer relationship management (CRM), expects revenue to be between $ 16.99 to $ 17 billion. According to a CNBC report, the Chief Financial Officer Mark Hawkins said the company will double in size by fiscal 2024, which translates to revenue between $ 34 to $ 35 billion.

Back in August, the company acquired for a whopping $ 15.3 billion purchase of data analytics company known as Tableu. As the American pay television news channel reported, it is the biggest deal ever. Previously, Salesforce purchased Mulesoft for a total of $ 6.5 billion.

As the company looks for expansion after two key acquisitions, where does it go? When it comes to CRM software the first brand to think about right away is Salesforce.

In the next sections, we will go over the forecast for 2020. Also, we will discuss some financials related to the services of Salesforce-not to mention a brief overview of the company’s history. Finally, what certifications and training programs are currently available to start with a lucrative company.

Projections for marketing and commerce software sales at Salesforce

Throughout this year, Salesforce’s key performance indicators (KPI) included impressive results in terms of revenue. In a detailed post by Digital Commerce 360, the company produced a 31.7 percent increase in revenue equivalent to $ 644 million. This corresponds to the fiscal 2020 third quarter, which ended on October 31.

The above results correspond to the company’s marketing and commerce cloud software suite. Nevertheless, Salesforce’s largest product suite, the sales cloud customer relationship management (CRM) program, posted positive results. The suite generated a growth of 14.5 percent, which equals to $ 1.17 billion.

The recent growth of the company as a whole is due to the acquisition of the new platform from Tableu web analytics, the Mulesoft data integration, and the Einstein artificial intelligence (AI). All of these KPIs are encouraging for the company and the outlook for 2020 looks promising. However, the one KPI to fall short from Wall Street estimates was the profit margin.

It is attributed to the acquisitions and possible rising costs associated with the merger of new platforms into their existing technology.

What will happen next? Forecasters and analysts will be watching closely the company’s next-quarter performance into the new year.

Company history and origins of Salesforce

It is hard to imagine, but Salesforce has been around since 1999. It turns out, its beginnings started out in a small apartment in Telegraph Hill, San Francisco. The Salesforce Founder, Mark Russel Benioff, is also the chairman and co-CEO of the company. Moreover, three other professionals to have joined in on this very successful venture were the following founders: Parker Harris, Dave Moellenhoff and Frank Dominguez.

What is incredible is Salesforce came about before some well-known tech giants that exist today. Specifically, the company came into existence long before Facebook, Twitter, Gmail, iTunes, and others.

After consistent growth over time, Salesforce launches its initial public offering (IPO). It raised $ 110 million. Fast-forward to 2009, the company goes on to reach a milestone. It totaled $ 1 billion in revenues and amassed 55,000 customers.

By 2014, Salesforce expands into other markets like healthcare and life, sciences and more. In 2016, the cloud-based provider acquires thirteen companies as it expands. The year 2017 is of significant growth because the company was valued at $ 8.3 billion.

Benioff said in 2018 that the goal was for Salesforce to become a $ 60 billion company by 2034.

Below is an infographic by Algoworks. It showcases where Salesforce started and where it’s at the present time.

Salesforce career opportunities: professional training & development

Salesforce, software and cloud-based provider include a number of job opportunities. You can find vacancies in the United States, Australia, Canada, and Europe. You can work as a Salesforce consultant, administrator, developer and more. Depending on your work experience or current prospects, it is a company filled with opportunities for advancement.

There several options to get your foot in the door and gain industry experience. Training is offered by different providers. You can check out the Salesforce Online Training Institutes for CRM online training, and placement learning services. These are the following recommended Institutes:

1. Stony Point
2. CRS Info Solutions
3. Simplilearn
4. Janbask
5. Edureka

A forum by Quora highlighted these top five institutes. Stony Point offers a course with a listed price of $ 4,500 to become certified. On the other hand, the Salesforce training by CRS Info Solutions is $ 450, which is very popular. It is available as a project-based online training and counts towards your career-building experience.

In regard to Simplilearn, the total fee for the online training is $ 1200. Here you will get immersed in data science, machine learning, python, etc. Also, Janbask charges $ 499 for software and technology courses.

Finally, Edureka has software courses like aws and devops. The total cost to you is $ 500 along with 24×7 support.

There are no signs of slowing down. Salesforce is going to have explosive 2020 year by integrating all of its existing and new platforms. Those who seek to have an exciting start within a technology company will have a return on investment (ROI) by gaining knowledge and relevant skills of the 21^st century.

Takeaways

Salesforce has come a long way. It has also weathered ebbs and flows as technology juggernaut. The American company has pushed the envelope on innovation with its cutting-edge platform.

With all of the technological breakthroughs, it has remained an industry leader within the cloud and CRM space. Its expansion in other segments of the marketplace shows how strategic their efforts are to recruit the best and qualified candidates. Their online training and certification programs have proven that it’s beyond gaining skills and knowledge. Instead, all of this technical knowledge will help advance your career experience and ambitions.

Can the company reach a valuation of $ 60 billion by 2034? They are positioned to do it and have all of the resources to push this next phase. For the goal to become a reality it will be contingent on leadership, execution, and evolution of all their products and services. Let’s not forget Salesforce will invest in its entire organization, its people.

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