a shocking Tesla Tribute, Skating The L.A. Drought: the highest 5 ads Of The Week

In honor of this week’s prime picks in model creativity, we plan to spend the weekend taking part in video games and skateboarding whereas chewing gum, no longer losing water, and treating our genitals like royalty. Kravitz it up, good individuals.

Activision/Guitar Hero reside “Win the crowd”

What: James Franco and Lenny Kravitz face the tough (digital) crowd of the brand new Guitar Hero live.
Who: Activision, Guitar Hero are living, 72andSunny
Why We Care: In 2007, Guitar Hero sold 1.5 million copies in its first month, however by the time Guitar Hero: Warriors of Rock rolled out in 2010, it sold just 86,000 copies, and by means of 2011 Activision axed the franchise. After a years-long hiatus, the sport is back with some new bells and whistles that are admirably proven by means of the apparently random pairing of Franco and Kravitz. Will it return Guitar Hero to its former glory? Who is aware of. We do understand use of the phrase “Kravitz it up” will elevate exponentially.

los angeles Coalition for Water Conservation “Dustbowl Disciples”

What: a brief movie that’s part skate video, section short historical past lesson, part conservation name to motion that includes skate icons Tony Hawk and Tony Alva, to offer individuals every other cause to conserve water in L.A.
Who: los angeles Coalition for Water Conservation, McGann/Zhang
Why We Care: while environmental reasons must be sufficient, this is a enjoyable, ingenious soft sell to pitch conservation as a way to skate-egocentric ends.

Wrigley additional ” “The Story of Sarah & Juan”

What: A romantic epic chronicling younger love and inventive gum wrapper conservation.
Who: Wrigley additional, power BBDO
Why We Care: It doesn’t quite reach the heartstring-plucking, tear-jerking heights of 2013’s “Origami” spot, but the brand right here uses the same storytelling software to still pleasant, if borderline schmaltzy, impact.

Bonds Australia “The Boys”

What: A ballsy dramatization of the affect of our undergarment choices can have on our our bodies.
Who: Bonds Australia, Clemenger BBDO Melbourne
Why We Care: Who knew a couple of oval wicker chairs and two dudes in golden unitards could so accurately embody the U.S.and downs of the testicular experience?

Sam O’Hare “Tesla – Fireflies”

What: to test his CGI chops, director Sam O’Hare created an attractive all-CGI spec spot for Elon Musk’s electric automobile model.
Who: Sam O’Hare
Why We Care: now not handiest is it noteworthy as the 2d top quality advert for Tesla that the logo had to pay absolutely nothing for, and delightful proof of the power of CGI, O’Hare also well takes an unconventional car advert way for an unconventional automobile brand. learn extra about how and why he made it here.