A Visual Look at the Massive Growth of Mobile Marketing [Infographic]

Zac Johnson — December 15, 2016 Follow @zacjohnson

— December 15, 2016

Mobile marketing is no joke. With more people now getting their hands on mobile devices around the world, and using them to do just about everything — the future truly is focused on mobile.

At the same time, it’s also important to note that the growth of mobile usage and marketing is just getting started. There are currently over seven billion people in the world, yet only 2.6 billion of them have a smartphone. Imagine what this market will look like in just a few years as technology continues to advance, and smartphones start to trickle down into lower income communities and countries.

With all of that being said, let’s take a look at this mobile marketing infographic from InfographicDesignTeam.com. Through the visual breakdown below we can see the many different areas of growth in mobile marketing and where it’s likely headed in the coming years.

I’ve highlighted some of the key stats and bullet points from the infographic below.

• The overall number of mobile phone users reached 4.43 billion in 2015.
• This number is expected to grow to 4.61 billion in 2016 and 4.77 billion in 2017.
• The number of people with a “smartphone subscription” reached 2.6 billion in 2015, and is expected to grow to 6.1 billion by 2020.
• All the many different mobile devices out there, Samsung, Apple and Huawei are the most popular.
• When it comes to vendors in the U.S. market, Apple leads the way at 57.35%.
• Despite what many people think, Android’s market share is nearly six times bigger than IOS. 37% of all website traffic now comes from a mobile device, versus what used to be dominated by desktop computers and browsers.
• 18% of Americans are now using mobile payments to make purchases.
• With so much focus on the market market, it’s no surprise that mobile marketing is on the rise as well — which is now higher ad spend than that of desktop ads.
• Mobile commerce transactions currently amount to $ 1.5 trillion annually, and will reach $ 3.2 trillion by 2017.

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