ABC gives #TGIT lovers Emoji Triggers For Video Trailers On Twitter

lovers of “Scandal,” “grey’s Anatomy” and “the right way to Get Away With murder” who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.
on September 22, 2015

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ABC’s Thursday dramas — “gray’s Anatomy,” “tips on how to Get Away With homicide” and “Scandal” — force some of the biggest social media nights on television. “Scandal,” with reside-tweeting cast individuals and legions of lovers — aka “Gladiators” — chiming in, ceaselessly makes the top 10 of the weekly Nielsen Twitter television ratings, averaging 282,000 tweets per convey closing season. The 2014 top-rated generated 718,000 tweets.

To assist get the birthday party began this season, ABC launched an emoji-primarily based marketing campaign for the three #TGIT (Thank Goodness It’s Thursday) displays these days. Working with Twitter’s brand strategy workforce, ABC created a strategy to ship fans thank-you messages tacked onto the beginning of trailers for the displays.

For “Scandal” it’s #Scandal with the wine glass emoji (?). “tips on how to Get Away With murder” is #HTGAWM, paired with a menacing knife (?), and #GreysAnatomy gets a syringe (?). fans who tweet those combos get a right away reply on Twitter that features an attached video.

Twitter says the overall buzz for this fall television season is greater than in 2014. As of last week, 21 million tweets had been despatched in advance of fall displays, an increase of 34 p.c over remaining yr.

(Some photography used below license from Shutterstock.com.)

 

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