Information provider Acxiom has formed a strategic partnership with Google Cloud to help clients extract better insights from their marketing data.  

This arrangement combines Acxiom’s data management tools and data sets with Google Cloud’s global infrastructure, machine learning, and artificial intelligence tools. 

The goal is to provide “deeper analytics and market-leading data management capabilities,” states David Skinner, chief strategy officer at Acxiom. 

Skinner adds, “The need for data to be easily accessible in the cloud and integrated with end-user marketing tools that provide key business insights is at an all-time high.”

In addition, the integration makes it “very easy for customers to access and manage vast quantities of data, and to maximize its value with cloud capabilities in data blending, AI, and analytics,” adds Gia Winters, Director, Cloud Sales at Google Cloud.

Acxiom claims that its data offerings are ethically sourced and privacy-compliant.