by Larissa Faw , May 11, 2017

Zenith is revealing its first major rebrand since 2002 to better showcase its research and forecasting offering along with its other capabilities.

Called ROI+, the new approach incorporates Zenith’s positioning as ‘The ROI Agency’ through a new mission statement: ‘We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business.”

Zenith’s ‘peak’ logo has been re-imagined as a graphic framework and is supported by new colors and fonts. The Zenith website www.zenithmedia.com has been refreshed and is introducing a new, interactive section on the site called Global Intelligence. Visitors are treated to a more welcoming homepage with fresher photography and bright blue tabs for better navigation.

This overhaul was a team effort pulling in talent across all divisions, according to the agency, part of Publicis Media. It was led by global brand president, Vittorio Bonori, who worked with leaders from the agency’s key markets around the world, including U.S., UK, Germany and China. Zenith also worked with a range of digital, design and consultancy partners.

The new identity is rolling out across all Zenith’s brand assets globally.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention,” says Bonori. “I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”

MediaPost.com: Search Marketing Daily

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