AdMixt’s Self-Serve ad software Wins fb’s “Innovator Of The year” Award

fb honors advertising and marketing companions for tools that resolve obstacles in vertical markets. model Networks, Datalogix, Kenshoo and smartly.io lauded for “Excellence in Innovation.”

Martin Beck on July 7, 2015

fb introduced its 2015 Innovation competitors awards today, giving prime “Innovator of the 12 months” honors to adMixt for its Flightplan self-carrier ad instrument.

Flightplan combines two facebook advert units — dynamic product commercials and native awareness advertisements — to to advertise in the community to be had merchandise to folks close to a bodily retailer. “using native inventory knowledge and dynamic retargeting, Flightplan empowers retail companies with more than one places to build nationwide and global advert campaigns with native relevance,” the facebook unencumber said. “Flightplan earned the top award for serving to to resolve a urgent downside within the retail industry: connecting the web and offline retail experience.”

fb’s innovation awards are an annual competition for the company’s advertising companions; this year it asked for entries that clear up “distinctive barriers” in a vertical market. fb awarded four other partners — brand Networks, Datalogix, Kenshoo and smartly.io — with “Excellence in Innovation” honors. the small print:

model Networks’ Collision administration instrument tells multi-tiered manufacturers and companies with more than one retail places if their advert units are competing for the same target market in the ads auction. Collision administration shows businesses the target audience overlap across their ad sets and permits them to set sequencing and frequency parameters for each ad Set to ensure their commercials inform a cohesive model story and don’t compete for delivery.

the usage of Datalogix’s Relevancy Engine, Oracle knowledge Cloud helps grocery retailers attain present shoppers on facebook with personalised coupons, recipes, and offers. Advertisers use aggregated and anonymous information about earlier in-retailer purchases along with dynamic product ads to deliver promotions to previous and possible shoppers on facebook.

To make digital circulars extra related and valuable, Kenshoo created Digitizing Circulars, a device for building digital circulars that reside inside fb carousel ads and will also be saved in the neighborhood on users’ units for redemption at a later time. The instrument features a push notification part that sends a message about saved circulars when individuals are near a retail location.

well.io’s picture template instrument called Dynamic picture Templates makes it easy for advertisers to efficiently edit lots of product images pulled in through dynamic product advertisements. The picture template tool lets advertisers adjust image sizes, add dynamic textual content and add totally different shapes and color filters to make product ad photography simple to manage.

about the author

Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, covering the most recent information for advertising Land and Search Engine Land. He spent 24 years with the los angeles times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism college, Beck began started his career at the instances as a sportswriter and copy editor. follow Martin on Twitter (@MartinBeck), facebook and/or Google+.