AdWords trying out New Search question report layout

may 12, 2015

the search query document is without doubt one of the most respected features available in the AdWords interface. sadly, it isn’t the perfect report back to get right of entry to, as Google made up our minds to bury it beneath four contextual menus – nevertheless it looks like that has changed. it seems that Google is checking out a brand new layout for the hunt query report, and it’s about time.

The AdWords Search query document: old vs. New

To get right of entry to the previous Search question file, you needed to jump via a substantial amount of hoops. The document was hidden under keywords > important points > Search phrases > All – no longer exactly the most simple course of, particularly in case you’re not intimately accustomed to the AdWords interface:

however, as WordStream’s Caleb Hutchings observed (thanks for the tip, Caleb!), the search question record appears to have a new format:

Caleb pointed out that Google seems to have removed the hidden search queries from the “important points” tab, and made them separate tabs on the keywords page. The bad keyword knowledge has additionally been moved from below the fold on the key phrases tab, and is now obtainable from the brand new tab.

even supposing the brand new Search query document structure appears to have eliminated the ability to look at search queries for singular keywords, i believe the new structure is a huge growth. It’s much more intuitive to access, and it just makes extra sense.

We haven’t been in a position to recreate the brand new structure in all of our bills, so it appears the check is being constrained to a limited beta check at present. I imagine that the new format shall be rolled out to all AdWords advertisers prior to long, though.

have you ever seen the brand new Search question document structure within the wild? What do you assume?