beforehand Of Oculus Rift, fb’s Planning more VR advertising

while Oculus Rift units aren’t hitting your local target or best possible buy just yet, fb is gearing up for his or her giant digital reality push.

Re/Code reviews that facebook is now promoting 360-degree video merchandising house on its information feed. The videos, which don’t need a VR headset for viewing, however provide a taste of facebook’s Oculus expertise for the hundreds of thousands and thousands of americans who haven’t but skilled digital fact.

360-level video first showed up on facebook’s information feeds previous this 12 months. Disney and Lucasfilm used it to submit promos of star Wars: The drive Awakens, and Saturday evening reside posted a video from its fortieth anniversary different. but the firm has no longer been aggressively promoting advert stock except now. in keeping with Re/Code’s Kurt Wagner, Nestle and Samsung have additionally signed up for 360-level video ads on facebook.

For fb and advertisers, the digital fact-esque commercials are a win-win-win. facebook gets to promote a new more or less ad stock and give customers a taste of its $2 billion acquisition Oculus Rift (which can in the end assist sell extra headsets), agencies get a possibility so as to add an exhilarating new expertise to their portfolio, and advertisers get… smartly, digital reality promotion, an immersive new tool to attract consumers.