Airbnb Is Reportedly In Talks With Hearst To strengthen A journal

Pineapple, Airbnb’s one-off print journal, ended up publishing only one issue due to interior politics—however, consistent with the Wall boulevard Journal, it may possibly make a comeback soon.

remaining 12 months, Airbnb—considered one of fast company‘s most modern corporations in 2014—launched Pineapple, a glossy resort chain- or airline-model journal supposed for coffee tables at condominium leases. Pineapple was once supposed to be a quarterly publication, but just one problem managed to make it to print. Now, Hearst is in talks with Airbnb to advance what the WSJ has referred to as “a brand new magazine as a joint venture,” which may or won’t elevate Pineapple’s identify and branding.

“We’re extremely pleased with Pineapple and the robust reception it got. folks that have launched a magazine understand what an iterative course of it is—from imaginative and prescient, to content, to distribution,” Airbnb stated in a commentary, in keeping with the WSJ. “we are repeatedly reviewing and evaluating ways to curate and celebrate the stories which might be related to our business, and the future of Pineapple is a part of those discussions.”

Pineapple’s authentic incarnation was a casualty of inner price range and campaign issues, the WSJ reviews. the corporate got a new advertising head, Jonathan Mildenhall, as the first issue was once below development. Mildenhall reportedly reduce the magazine’s price range to focal point on other marketing tasks, and a deliberate online version of Pineapple by no means acquired off the bottom.

[by way of Wall boulevard Journal]