Scandit, a technology company that develops mobile computer vision, barcode scanning and augmented reality, has raised $30 million in Series B funding led by Alphabet’s GV, formerly Google Ventures.

The company, which previously raised $13 million, plans to use the new funds to accelerate global expansion and further develop its mobile computer vision platform.

“The funding will propel Scandit’s long-term vision of bringing the Internet of Things to everyday objects,” stated the company’s funding announcement.

Scandit combines deep learning and machine learning technology with computer vision and its technology is used in retail for mobile shopping, shopper self-checkout and mobile point of sale.

Scandit’s technology enables the capturing and decoding of text, object and other visual identifiers using wearables, drones, robots or stationary cameras, allowing the identification and tracking of everyday objects, which then can be identified via augmented reality.

Brands using the technology include Sephora, Louis Vuitton, DHL and Levi Strauss & Co.