Amazon cuts price of Echo Dot, launches devices in UK & Germany

Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk orders.

The Dot, a smaller version of the original Amazon Echo that carries most of the same features and technology, launched in March at $90. Amazon pitched it as a complement to the bigger Echo that could be scattered in rooms throughout a home and provide the same voice recognition capabilities at half the price.

Today’s announcement cuts the Dot price from $90 down to $50, and also offers buy-five-get-one-free and buy-10-get-two-free bulk discounts. Amazon hopes the price cut will prompt customers to fill their homes with Dots. “At under $50, it is easier than ever to add Echo and Alexa to any or every room in your home,” said Amazon CEO Jeff Bezos in today’s announcement.

The “new” Dot, as Amazon is calling it, now comes in both black and white and will begin shipping in October.

Echo & Dot expand outside US

Amazon also announced today that Dot and the original Echo — which is now also available in black or white — are expanding to the UK and Germany. The two devices will begin shipping in the UK “in the coming weeks,” while in Germany they’re available by invitation and will start shipping in October. The Amazon Tap, a portable version of the Echo, isn’t included in the European expansion.

Just (September 29, 2016), Amazon announced that Alexa developers have now created more than 3,000 “skills” — AKA, apps — for the family of Alexa devices.

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Matt McGee

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.