Amazon is opening to device makers using Alexa Voice Services the ability to integrate their products with Alexa for Business.

The move will allow device makers to create fully integrated products, which can be registered with Alexa for Business and managed as shared devices in organizations. With the new integration capability, companies will be able to centrally deploy and manage supported products with Alexa built-in, whether built by Amazon or third-party device makers.

“Customers love using Alexa on Echo devices to simplify meeting room experiences and have asked us to enable the same experiences on their existing equipment,” stated Collin Davis, general manager, Alexa for Business, in a blog post. “Customers get all the benefits of Alexa for Business without having to install any new hardware.”

Amazon is working with brands including Plantronics, iHome, BlackBerry, Linkplay and Extron to add Alexa integration into their products and services.