Amazon Retiring Product commercials, bargains New text ads As alternative

Advertisers that use Amazon Product commercials will quickly have to seek out different tips on how to get their gadgets in front of Amazon customers.

the corporate has started notifying advertisers that Product commercials can be shut down as of October 31. Amazon is concurrently introducing a new advert option referred to as Amazon textual content ads, and the email despatched to advertisers means that as one in every of a few possible choices.

the email doesn’t supply any specifics about why Amazon is shutting down Product commercials. We’ve reached out to the company for extra small print but have but to receive a reply. here’s the whole textual content of that email, which went out this morning.

Product commercials used to be a well-liked instrument for on-line outlets. In a latest ChannelAdvisor survey, 35 % of respondents said Amazon Product advertisements and subsidized links were the digital marketing channel that provided the very best return on funding.

Product advertisements regularly appeared on an Amazon product detail web page under the heading “Product commercials from exterior internet sites.” It provided on-line outlets that don’t promote straight away on Amazon a way to promote products and direct customers to their very own web sites.

As I sort this, the new Amazon text ads product isn’t listed on the primary Amazon merchandising site. Amazon’s e-mail says it’s a beta product most effective available to US advertisers, including all who were the usage of Product ads.

The links at the backside of Amazon’s e-mail as of late level to a seller central help page with a number of extra important points. Kirk Williams tweeted this screenshot of that assist page lately.

(due to David Rekuc for the tip and email screenshot.)

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Matt McGee

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