Amy Schumer And Seth Rogen inspire america In Bud light’s Patriotic super Bowl advert

Let’s make this u . s . great—and moderately buzzed—once more!

by means of Jeff Beer

February three, 2016

it’s no secret that popular yet rather shocking superstar appearances can do wonders for super Bowl commercials. Robert Goulet for Emerald Nuts. Liam Neeson for conflict of Clans. Cindy Crawford and Pepsi. And now we have Amy Schumer and Seth Rogen for Bud light.

the brand and company Wieden+Kennedy the big apple are tapping into that whole political factor that is so scorching right now, and get the 2 comedians to type a brand new roughly political party. One that doesn’t focus on our variations, but our in style interests. One that doesn’t intention to divide, but to unite. One with a manageably-sized caucus. And Paul Rudd.

it is all very silly and humorous but tricky to see where it is all headed—nonetheless, it’s going to indubitably get individuals’s consideration all over the sport. The campaign will continue lengthy after the large game, including ads starring Michael Pena aimed on the Hispanic market.

Bud gentle vice president Alexander Lambrecht instructed Co.Create last month that the goal for marketing campaign was to be extra current. “once we began occupied with the brand new campaign with our companions at Wieden+Kennedy, we requested what’s at this time?,” mentioned Lambrecht. “And nothing is more right now than the election. We wish to move with the instances if we are going to be the prime inclusive brand.”