Android Wins sixty five% Of US Market Share With assist From Galaxy S6 sales

the use of smartphone sales from March, April and may just of this yr, Kantar Worldpanel ComTech experiences Android’s US market share is up 2.eight %, with Android now owning sixty four.9 percent of the market.

Kantar says gross sales of Samsung’s Galaxy S6 has helped force Android’s success.

“the primary full month of sales of the Galaxy S6 allowed Samsung to regain the market lead in the us and develop its share of Android gross sales from fifty two% within the three months ending in April to fifty five% for the three months ending in may,” said Kantar chief of analysis Carolina Milanesi.

in keeping with Kantar’s information, Samsung’s S6 was once the 1/3 best-promoting smartphone in the usa, adopted through the iPhone 6 and the S6’s predecessor the Galaxy S5. Kantar additionally offers credit to LG for helping lift Android’s market share and slowing iOS gross sales, claiming LG has nearly doubled its share of the united states smartphone market 12 months-over-year.

Android sales didn’t function as strongly in Europe. For Europe’s “large 5” – nice Britain , Germany, France, Spain and Italy – Android gross sales dropped 2.9 share points 12 months-over-yr, whereas the iPhone 6 proved to be the favorite.

Britain is still the iOS stronghold, forcing Android vendors to count more on successful clients from Apple than from other Android avid gamers.

Kantar experiences only five-p.c of the shoppers Android gained in Europe came from Apple this yr. during the same time frame final yr, eleven-% of Android buyers came from Apple – more than double this 12 months’s numbers.

Apple additionally leads in China, but is in an in depth race with Huawei and Xiamio. Kantar says the three firms are within .5 share factors of one another in the case of market share.

“China has grow to be the most attention-grabbing market for mobile, each on the subject of the significance it performs in a supplier’s success, and its position as an incubator of new brands that quickly gain global status,” mentioned Milanesi.

about the writer

Amy Gesenhues

Amy Gesenhues is 1/3 Door Media’s general project Reporter, protecting the newest news and updates for advertising Land and Search Engine Land. From 2009 to 2012, she used to be an award-winning syndicated columnist for a lot of day by day newspapers from big apple to Texas. With more than ten years of marketing management experience, she has contributed to plenty of conventional and online publications, together with MarketingProfs.com, SoftwareCEO.com, and sales and advertising administration magazine. learn extra of Amy’s articles.

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