New subscribers (and some existing ones) can get a year of Max for 40 percent off. The discount applies to every tier of the streaming service. The deal makes the ad-free, 4K version $140 annually instead of $240. The least expensive sub is ad-supported and now $70 yearly, or $5.83 per month as opposed to the usual $10. Falling between those two plans is the ad-free level without 4K that’s going for $105 for the year, instead of $192 for a 12-month period. Max will run the promotion until Tuesday, April 9th.

Max

Annual subscription to Max

$70  $120  Save $50

Annual subscriptions are currently 40 percent off for new and some existing subscribers.

$70 at Max

Not only is the deal open to all new subscribers, existing subscribers who buy their service direct from Max.com can also take advantage. If you’re a returning subscriber and previously went through Max.com, the Apple App Store or Google Play, you can also get the discount. Unfortunately, only new subscribers via Fire TV are eligible. The timing of the deal is tied to March Madness promotions, as Max will stream all 2024 Division I NCAA men’s basketball championship games live, along with other live sports.

For those who don’t remember, Max is the name given to the streaming service that combines HBO’s programming with Discovery+ content. While the name may be less memorable, the smooshing of the two services means more content to peruse — from brands like HGTV and Food Network — in addition to fine HBO fare like The Last of Us and True Detective. It’s also where you can find Studio Ghibli films and A24 movies. Plus Our Flag Means Death, though canceled, was superb. There’s a reason we named Max one of the best streaming services out there.