Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands

Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global Brands rankings.

It’s the third consecutive year that Apple and Google have held the top two spots. Interbrand’s rankings are based on financial performance, a brand’s ability to influence consumer behavior and create loyalty, among other factors. Interbrand gives Apple an estimated worth of $170 billion, up 43 percent over last year’s rankings. At No. 2, Google carries an estimated value of $120 million, up 12 percent since last year.

Other tech-related companies in the top 10 are

4.) Microsoft, $68 billion, up 11 percent
5.) IBM, $65 billion, down 10 percent
7.) Samsung, $45 billion, unchanged
10.) Amazon, $38 billion, up 29 percent

Outside the top 10, notable tech and marketing-related companies on the list include Facebook at No. 23, eBay at No. 32, Adobe at No. 68, PayPal at No. 97 and Lenovo at No. 100. Interbrand says tech companies represent 33.6 percent of the overall value of all companies listed this year.

Coca-Cola was the last company other than Apple to hold the No. 1 spot. That was in 2012, when Apple ranked second and Google fourth.

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Matt McGee

Matt McGee is the Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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