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Apple has reportedly appointed wearable chief Kevin Lynch to lead its car division
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Apple has reportedly appointed wearable chief Kevin Lynch to lead its car division

Apple loses automotive executive Doug Field to Ford

Field was vice president of special projects at the company.

Igor Bonifacic
I. Bonifacic
September 7th, 2021
Apple has reportedly appointed wearable chief Kevin Lynch to lead its car division | DeviceDaily.com
Edgard Garrido / reuters

Add another wrinkle to Appleā€™s oft-rumored efforts to build its own electric vehicle. On Tuesday, Ford announced the hire of Doug Field. The former Tesla executive, known for his involvement in the development of the Model 3, most recently held the position of vice president of special projects at Apple. Itā€™s believed Field oversaw Project Titan.

In his new position of chief advanced technology and embedded systems officer, Field will report to Ford CEO and president Jim Farley. He will oversee Fordā€™s Embedded Software and Hardware division, which will see him lead development on the automakerā€™s Blue Oval intelligence stack. Itā€™s expected he will have a say in everything from vehicle controls to enterprise connectivity features and driver assistance technology. For Field, this is something of a return to where everything started. He began his career at Ford back in 1987.

 

Whatā€™s unclear is what this means for Appleā€™s automotive ambitions. Bloomberg reporter and Apple insider Mark Gurman says itā€™s bad news for the company. ā€œThis is probably the largest setback in a history filled with setbacks for Appleā€™s car project,ā€ he tweeted. ā€œAs I wrote in January, there is no Apple Car launching anytime soon, not 2024, not 2025. Further out now, if ever.ā€ Apple does have executives who could take over Fieldā€™s role. For instance, the company recently hired Ulrich Kranz, a former BMW executive who led the development of the i3. All the same, it’s never a good sign when a high-profile executive leaves a company. 

 

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics 

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