Apple iAd’s App Network Shutting Down

If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates.

The company announced it is shutting down the iAd App Network at the end of June in a four-sentence post last Friday.

New App Store apps can no longer join the network. Existing members can continue to promote their own apps across the network with campaigns setup in iAd Workbench and take in whatever revenue they generate from serving ads in their own apps until June 30, 2016.

What form iAd takes after June 30 remains to be seen, but Apple’s direct sales efforts and experiment with programmatic appear to be ending. After striking up a partnership with big programmatic providers last year, Buzzfeed reported last week that iAd will stop accepting programmatic demand, transition its ad sales force and focus solely on facilitatng direct publisher sales with a self-serve platform that would also end the 30-percent revenue share Apple has taken.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)