Apple on Monday said it is partnering with Adobe on a new file format for augmented reality (AR) called USDZ. Adobe’s Creative Cloud services will support the new format. The file format was created with help from Pixar.

Craig Federighi, Apple’s senior vice president of Software Engineering, made the announcement at Apple’s annual Worldwide Developer Conference in San Jose, California.

A new app, Measure, from Apple will enable users to, well, measure a physical object in full 3D with the app, and bring that image into platform such as ARKit, which Apple introduced to developers last year. This year ARKit 2 will enable developers to do so much more with augmented reality apps for iPhones and iPads. 

And Apple may not share data collected on its devices with other platforms, but surely it is collecting a ton of data about iPhone users. The software monitors iPhone use and gives a breakdown of the time spent on each individual app. It also allows the user to limit the time spent on each app, providing a notice when the user reaches its limit.

The app, which tracks time and provides limits, began as a request from shareholders asking for more parental controls.

Apple Chief Executive Officer Tim Cook opened WWDC 2018 on Monday. This year onlookers could view the event from a variety of browsers other than Apple Safari. This year the event focuses on apps. 

Next month the App Store turns 10 years old with 20 million Apple developers worldwide, supporting 500 million weekly visitors. As of June 2018, developers have earned $100 billion through the App Store.

This year’s iOS update, iOS 12, centers on performance such as faster and more responsive. It’s likely that Apple endured a backlash after consumers argued that some older phones had underperforming batteries.