Apple’s online store is opening in India on September 23rd

Apple is opening its online store in India on September 23rd over a year after the government eased rules that limited the tech giant’s business in the country. The store will offer Apple’s full range of products and direct support to customers in India for the first time, and it will also give them access to financing options and the company’s trade-in program. At the moment, the company only sells its products to Indian customers through third-party stores.

Apple started building iPhones at a plant in Karnataka back in 2017. However, it couldn’t establish a retail presence in the country due to a rule that required foreign companies to manufacture 30 percent of its products locally. Bloomberg reported that the tech giant was already gearing up for online sales shortly after India eased its rules on location production, and Tim Cook confirmed it in February this year at an annual shareholder meeting. He also revealed that Apple will open a brick-and-mortar store in India in 2021, which will reportedly be in Mumbai followed by another one in Bangalore.