As Amazon Dominates marketplace gross sales, on-line outlets specific Some issue Over Its Market Share

Amazon continues to dominate the marketplace panorama when it comes to driving gross sales for shops selling on marketplaces, particularly in the us. There are indicators that dominance is also inflicting some challenge amongst these retailers.

That’s in keeping with a brand new survey from ChannelAdvisor on e-commerce traits. Sixty % of the 200 on-line outlets polled in the us and UK mentioned Amazon generates the greatest gross sales volume among the many on-line marketplaces they promote on. In the united states, 70 percent of shops named Amazon as the market the drives the most sales. within the UK, Amazon generates the best gross sales volume for half of of the outlets polled.

part of Amazon’s success is pushed by using achievement by means of Amazon (FBA), Amazon’s stock logistics and delivery carrier. among US retailers, 60 % use FBA to ship orders and reach extra Amazon top subscribers. in the UK, 45 p.c of respondents are the use of FBA. total, any other 22 % mentioned they plan to make use of FBA within the near future.

That mentioned, 48 p.c of retailers also said they are “moderately” or “very” serious about Amazon’s increasing market share in the e-commerce panorama.

Coming in a distant second, just 13 p.c of respondents said eBay is their high-selling market.

Marketplaces such as Amazon and eBay are used by eighty five percent of the retailers polled. Of those, 32 percent stated the marketplaces generate as a minimum 31 percent of total revenue.

The survey also asked what retailers are doing to increase on-line sales and conversion rates and what other e-commerce techniques they are using.

• Forty p.c stated providing promotions is their high tactic for enhancing conversion charges. a quarter said free delivery works absolute best, and 18 percent stated providing the lowest worth is among the finest tactic for driving up conversion charges.
• taking into account transport pace, 28 % of retailers offer same-day supply. subsequent-day is obtainable through 63 percent of these polled, which is more than the percentage of outlets offering two-day (56 p.c). In-store pickup is obtainable  through 14 % of retailers (seventy four p.c of these polled have at least one physical location).
• on the subject of on-line cost methods, PayPal is 2d only to credit score/debit playing cards for 67 % of outlets accepting funds on their very own websites. Amazon funds came in 2nd, with 15 percent of retailers using the service in each the united kingdom and US.

The survey additionally requested outlets about their social media strategies and performance by using channel. the full file is on hand for obtain here.

concerning the creator

Ginny Marvin

As 0.33 Door Media’s paid media reporter, Ginny Marvin writes about paid affiliate marketing online themes together with paid search, paid social, display and retargeting for Search Engine Land and marketing Land. With greater than 15 years of promoting experience, Ginny has held both in-house and agency administration positions. She gives search marketing and demand generation recommendation for ecommerce firms and will also be discovered on Twitter as @ginnymarvin.

(Some images used beneath license from Shutterstock.com.)