AT&T adds digital fact portion of “it will possibly Wait” campaign

Telecommunications firm ramps up its anti-texting-and-riding marketing campaign with a VR simulation displaying the effects of taking note of your phone while riding.

Steve corridor on July 20, 2015

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while it’s derivative of the various sluggish-motion-style impending doom and/or crash-in-reverse protected driving PSAs which were created over time, this new effort from Reel FX for AT&T’s “it could actually Wait” campaign adds a digital reality component.

The campaign, multiplied to handle no longer just texting whereas riding but also internet usage, social media posting, emailing and video chatting, features a a hundred-city tour so as to give folks the prospect to immerse themselves in the horror of a automotive accident by means of strapping on Samsung equipment VR headgear or by using downloading an app so that it will work with the Google Cardboard VR viewer.

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also a part of the campaign is an on-line video, created by using BBDO new york, which tells the intimate story of several people dramatically suffering from drivers who come to a decision to look at their phones while driving. This four-minute PSA will probably be supported by three 30-second videos, one among that will have a television spot.

Reactions to the video are overwhelmingly sure. One YouTube commenter, Alex Kimble, writes, “I pray that this goes viral.”

Of the marketing campaign, AT&T govt Director of brand management, Michelle Kuckelman, stated, “even though people admit that such behavior is awful and that they do it, they don’t necessarily see themselves as a part of the problem.”

Dale Carman, co-founder of Reel FX, which helped created the VR simulation, delivered, “We purposely needed to make this a linear experience that you couldn’t get away. one of the miracles of VR is you experience ‘presence.’”

The VR component and the prolonged video will likely be promoted on the emblem’s social media channels.

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