AT&T Launches First-Ever Influencer-driven Scripted collection On Snapchat

With the debut of its discover information function, cellular social platform Snapchat is changing into dwelling to original, scripted content material corresponding to SnapperHero, an AT&T-backed video series aimed toward millennials. SnapperHero will function YouTube, Vine and Snapchat influencers who will play superheroes in brief 100-200 2d videos.

Developed along side Fullscreen and Astronauts wished, the influencers will faucet their followers for input concerning series plot strains for you to then be rolled out across 12 episodes over a four-week period of time.  content will dwell totally on Snapchat.

taking part influencers embrace Anna Akana, a YouTuber with 1.2 million subscribers; Freddie Wong, producer of RocketJump with 7.5 million subscribers on YouTube; Harley Morenstein, creator of Epic supper time, which has 6.7 million subscribers; Jasmeet Singh, a YouTuber with 430,000 subscribers; Simone Shepherd, a Vine famous person with three million followers and Shaun Mc Bribe, a Snapchatter with a rising fan base.

Astronauts wished Chief content Officer Billy Parks will oversee the manufacturing. AT&T and Parks up to now labored collectively the YouTube collection SummerBreak, a reality exhibit developed for Millennials which aired over two seasons and garnered 60 million views, 3o million social engagements and 1.6 billion impressions.

Of the Snapchat focus, AT&T Engagement advertising Director Liz Nixon said:

We want to produce and foster entertainment that engages the connected generation where they reside. We noticed nice success in using Snapchat to engage our@SummerBreak target audience and we’re excited to build on that with a Snapchat-centric series that really empowers influencers. We’re proud to mission into this new territory and innovate branded leisure for social media in ways which might be authentic to the influencers and their platforms

all of the action may also be skilled by following SnapperHero on Snapchat @SnapperHero, Twitter @SnapperHero and Instagram @SnapperHero.

The collection is being hyped on Twitter:

Akana is touting the series on her Twitter web page:

Morenstein is working his followers on Vine:

The show is set to debut in March. Following the collection conclusion, a documentary-type video can be created to encapsulate the series and distribute it outdoor Snapchat’s walled backyard.

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Steve corridor

Steve hall is a advertising professional, publisher, author, group supervisor, photographer and all-around lover of merchandising.