The co-founder and CEO of Away, a premium suitcase and travel accessories company, joined the board of Yahoo this week.

Jen Rubio became the seventh independent director to join Yahoo’s board, adding to the extensive and diverse expertise.

“As we enter a new era of Yahoo, a powerful board of directors with strategic knowledge of diverse industries will drive greater growth, innovation and scale,” Yahoo CEO Jim Lanzone wrote in an email to Search & Performance Marketing Daily.

Lanzone came to Yahoo from Tindr in 2021. 

Rubio’s appointment follows the addition of Jessica Alba, founder of The Honest Company, and Cynthia Marshall, CEO of Dallas Mavericks, earlier this year. In 2021, Yahoo also appointed Tindr CEO Jim Lanzone to CEO.

Other board members include Aryeh Bourkoff, founder and CEO of LionTree; Michael Kives, founder and CEO of K5 Global; Katie Stanton, founder and general partner of Moxxie Ventures; and Fouad ElNaggar, co-founder and CEO of Array, and co-founder and CEO of Sapho. 

Lanzone and representatives from Apollo and Verizon are also board members.

Yahoo today reaches about 900 million people globally, with products spanning finance, sports shopping, gaming and news.

Apollo Global Management completed the acquisition of Yahoo from Verizon Media in September 2021.

Since then, the privately held company has been building out its ecommerce business and first-party data targeting, expanding identity interoperability by integrating more than 3,000 publishers, and increasing the features for connected television (CTV) applications.

Rubio co-founded away in 2015 and works as the company’s president and chief brand offer until 2021. She then was appointed to CEO.  

Rubio also serves on the board of trustees for the Whitney Museum of American Art and is an angel investor and advisor to a growing list of startups.