Baidu: In this fall cellular Search Revenues handed laptop earnings
chinese language search giant now says it’s a “mobile first company.”
chinese search engine Baidu reported this autumn revenues of roughly $2.26billion, which represented forty eight p.c year-over-12 months increase. on the other hand the company missed analyst expectations. Its outlook was also disappointing to monetary analysts.
Revenues for the full yr had been $7.9 billion, which was 53 percent greater than in 2013. traffic acquisition prices were 13 percent of revenues. Baidu said it ended the 12 months with money and cash equivalents of $9.3 billion.
one of the crucial components mentioned for the revenue pass over used to be the shift of search from PCs to mobile. but cellular revenues have been 37 % of total Baidu earnings for the year and in this fall mobile revenues surpassed search revenues from pc search.
within the press free up Baidu CEO Robin Li mentioned:
We’ve efficiently transitioned from a computer-centric to a mobile-first company, positioning us smartly for the subsequent section of our cell opportunity: connecting people with services and products . . . In December, for the first time search income from mobile surpassed pc.
Baidu projected that Q1 2015 revenues can be in the vary of $2.04 to $2.1 billion. the company controls more than 70 percent of the chinese search market. Google has lower than 5 %.
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