Bandier’s New Yoga Pants function The Work Of side road Artists

“Athleisure,” a term that was once coined during the last two years, is all about taking yoga pants and sports bras out of the health club and into everyday life. no longer simplest is it acceptable to wear skintight activewear out to brunch or to a museum, it has turn into downright cool. So it makes sense that street artists, who create art in public spaces, may see the yoga pant as a captivating canvas for their work.

that is the considering behind Bandier‘s latest pill assortment, launching this week to coincide with art Basel Miami seashore. Bandier, a high-end multi-brand activewear retailer that launched closing may, is partnering with three up to date artists from around the globe who’ve designed special prints so one can appear on leggings, sports bras, monitor suit tops, and sneakers. “it’s a collision of ingenious forces and it is enjoyable,” says Jayne Harkness, Bandier’s chief merchant.

U.ok. and Spain-based totally artist Malarko Hernandez, for example, is legendary for portray colorful, quirky monsters on constructions all over the London’s East end. His art is galvanized by using Nineteen Nineties video video games, skater culture, graffiti, and document covers. Bandier paired him with the sportswear brand Ultracor to create a number of limited version products imprinted together with his quintessential designs. One pair of yoga pants includes a three-eyed cat in a boxing pose and a one-eyed bat about to take flight.

“the entire colours and patterns are in reality vivid and bright,” says Ashleigh Hults, Bandier’s director of PR. “The artists have been leveraging this new medium of activewear, through which folks could be on the move in these outfits. It used to be a way for them to convey their artwork to lifestyles through motion.”

Bandier introduced on another artist, Upendo Taylor, to create a distinct collection with Reebok that will be exclusively on hand at Bandier shops for six months before being released to different retailers. Taylor is an L.A.-based side road artist who combines hand drawings, pc design, and spray paint. His work regularly options cool animated film drawings, graffiti, patterns, and printed words that handle political and social concerns.

“I used to be interested in this partnership because it used to be one thing out of the bizarre,” Taylor tells quick firm. “it is a juxtaposition of visuals from the street and attire that has objective and function. i’m a massive fan of the lifestyle of yoga and this was once a technique for me to position my stamp on it. it is sturdy, it’s bold, however it is usually fluid with motion and that’s parallel to my artwork.”

ultimately, Bandier called on the big apple-based totally artist Christopher Lee Sauvé to accomplice with activewear brand Strut-This to create a image sample with a purpose to appear on sports activities bras and yoga pants. “i’m influenced by way of JC de Castelbajac, Francois Marie Banier, Basquiat, and ’80s punk rock,” he says. “i love the movement of sport. I in finding it quite inspiring and i tried to carry this movement in my print.”

with the aid of partnering with artists, Bandier can be making the case that activewear can have a place in the world of high model, the place artist collaborations are standard. different designers, reminiscent of Stella McCartney and Tory Burch, have jumped on the athleisure bandwagon, growing high-finish spandex outfits alongside robes and purses. “folks discuss athleisure, but what we’re really talking about is style for a new generation of shopper who is actually active,” Hults says. “These are outfits which might be feel to head from day to night and that may fortify a mobile way of life.”