bank Saves males From Embarrassment by means of Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its residence loans with the aid of accomplishing males shopping home improvement initiatives.
in the event you’re a man you’ve most probably experienced that embarrassing moment when your co-staff, boss or kids have caught you browsing Pinterest – whose audience is sixty nine% female, consistent with comScore.
but many an embarrassed man additionally knows that Pinterest is a great position to look for house growth ideas. With that in thoughts, Colorado-based financial institution FirstBank, with assist from company TDA_Boulder, has launched Man-O-Flage, a browser plugin that disguises the Pinterest page so males can revel in embarrassment-free browsing.
the idea is to faucet into viewers’ satisfaction of homeownership as they view these tasks — and to have them think of FirstBank once they’re searching for mortgage loans.
The plugin locations one among three skins –Meats, energy instruments or wearing — over the Pinterest page.
The skins enable just one Pinterest image to show at a time — the one below the cursor. All different potentially embarrassing images are replaced by images similar to raw pork, drill bits, a fly tackle box or the like. All Pinterest textual content shows, via, so the lads can still see the place to seem next.
here’s a video — showing on the financial institution’s YouTube web page in addition to pre-roll on Hulu and YuMe — introducing the plugin and the person-O-Flage page:
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(Some photography used below license from Shutterstock.com.)
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